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Menampilkan 1–8 dari 8 artikel
Strategi Brand Relationship Quality Pada Bisnis Waralaba di Indonesia
Andressia Yeiza Putri
; Rusnandari Retno Cahyani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 4
(2024)
A franchise is defined as a business that provides more or special benefits. Based on the results of literature research, franchise marketing can be a consideration to be implemented by paying attention to the standards of the brand owners with whom we collaborate. Franchise marketing can bring new colors and develop attractive, quality products at more affordable prices. BRQ strategy is a method for establishing a high-quality psychological or emotional connection between consumers and brands....
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Peran Waralaba Terhadap Bisnis Alternatif UMKM Es Teh Jumbo
Emalia Yunika
; Rusnandari Retno Cahyani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 4
(2024)
With the current situation and conditions where employment is very difficult, it is suitable for many people to become entrepreneurs in the business world. The purpose of this research in order to formulate the question is to find out the analysis of franchising other tea companies. In this article, the researcher uses the literature study method by collecting literature (material materials) sourced from books, journals, and other sources related to the science of franchising and umkm iced tea.j...
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Kebijakan Bidang Ekonomi Pemda Kota Metro terhadap Pengelolaan Lokasi Usaha di Nuwo Intan Kota Metro Tahun 2018
Viona Rahmawati Jubaidah
; Rusnandari Retno Cahyani
Jurnal Ekonomi dan Keuangan
Vol 2
, No 3
(2024)
This research discusses efforts to develop Metro City as a city of the future, focusing on the successful integration of the Trans Sumatra Toll Exit in Batanghari Ogan. In the context of development, emphasis is placed on the importance of green open space areas to make Metro City beautiful and act as a model for the autonomy of other cities. Through a literature review, relevant research includes analysis of regional economic regulations and the role of regional government policies in developme...
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Family Business
Viony Rahmawati
; Rusnandari Retno Cahyani
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 3
(2024)
Family business, businesses owned and inherited by family members, play an importantrole in the Indonesian economy. Despite its long-term benefits and legacy potential, familybusinesses are also challenging. In carrying it out, maintaining the good name of the family,providing business knowledge to family members, and overcoming difficulties in reachingagreements are key factors. Several figures such as Moores and Barrett, Marpa, Dussault, andPoza provide different views regarding the definition...
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Pemilihan Lokasi Usaha Terhadap Kesuksesan Usaha
Rini Mutianisa
; Rusnandari Retno Cahyani
Jurnal Kewirausahaan Cerdas dan Digital
Vol 1
, No 2
(2024)
The research objective is to analyze the effect of business location selection. The type of research used in this research is a type of library research, namely research conducted using literature, both in the form of books, notes, and reports on previous research results using references, where the data sources are taken from google scholar. The approach used in this research is a qualitative approach with domain data analysis, namely the researcher's efforts to obtain an overview of the data t...
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Perencanaan Suksesi Dalam Bisnis Keluarga
Putri Wulansari
; Rusnandari Retno Cahyani
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan
Vol 3
, No 1
(2024)
This research aims to discuss and determine the important role of family businesses in the Indonesian economy, with a focus on the characteristics, economic contribution and challenges faced by family businesses. There are unique characteristics of family businesses, such as the participation of family members, emotional strength, and complex problems faced. In addition, there is an emphasis on the importance of succession in the continuity of family businesses. A structured succession process i...
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Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, Budaya Perusahaan dan Kompensasi terhadap Loyalitas Pegawai PT Angkasa Pura 1 Kantor Cabang Bandar Udara Adi Soemarmo
Rahmadini Intan Nurrohmah
; Rusnandari Retno Cahyani
; Annisa Indah Mutiasari
Journal Of Business, Finance, and Economics (JBFE)
Vol 5
, No 1
(2024)
This research is entitled the influence of leadership style, work environment, corporate culture and compensation on employee loyalty of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office. This research is a descriptive study using a quantitative approach. The population in this study were employees of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office, the sample used was 104 respondents. The sampling technique in this study used saturated sampling technique, where all members of the popula...
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Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, Budaya Perusahaan Dan Kompensasi Terhadap Loyalitas Pegawai PT Angkasa Pura 1 Kantor Cabang Bandar Udara Adi Soemarmo
Rahmadini Intan Nurrohmah
; Rusnandari Retno Cahyani
; Annisa Indah Mutiasari
Journal Of Business, Finance, and Economics (JBFE)
Vol 4
, No 2
(2023)
This research is entitled the influence of leadership style, work environment, corporate culture and compensation on employee loyalty of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office. This research is a descriptive study using a quantitative approach. The population in this study were employees of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office, the sample used was 104 respondents. The sampling technique in this study used saturated sampling technique, where all members of the popula...
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