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Dampak Iklan dan Promosi terhadap Keputusan Pembelian pada Marketplace Lazada
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study aims to determine the effect of advertising and promotion on consumer purchasing decisions at Lazada online store. The type of research used is causal quantitative with the study conducted in Bogor City over six months (December 2019–May 2020). The population of this research is all Lazada consumers in Bogor, with an unknown total number, while the sample was taken using accidental sampling technique with 100 respondents. Data were analyzed using multiple linear regression. The result...
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The Influence of Financial Recording Systems on the Business Performance of Culinary MSMEs in Harjosari I Subdistrict, Medan Amplas
International Journal of Management and Digital Sciences
Vol 2
, No 4
(2025)
This study aims to evaluate the financial recording system implemented by Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector, and analyze its impact on business performance. MSMEs are a very dynamic sector and contribute significantly to the national economy, but many of them do not yet have an adequate financial recording system. Good financial recording is key in business decision making, budget planning, and profitability assessment. The population in this study were 370 culi...
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The Influence of Website Quality, Ease of Use, and Customer Experience on Purchase Intention in Tokopedia E-Commerce: A Case Study of the Garu II Medan Amplas Community
International Journal of Management and Digital Sciences
Vol 2
, No 4
(2025)
The objective of this research was to determine the influence of website quality, ease of use, and customer experience on purchase intention in Tokopedia e-commerce . The objectives include to determine the influence of website quality on purchase intention, to determine the influence of ease of use on purchase intention, and to determine the influence of customer experience on purchase intention. This study uses a descriptive quantitative approach with data collection methods of questionnaires,...
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Women's Empowerment Model With A Creative Economic Community Approach To Improve Family Welfare In Beringin Village Deli Serdang Regency
International Journal of Economic, Social and Development Sciences
Vol 2
, No 3
(2025)
The worsening economic conditions in this new normal era have made the family economy even worse. The prolonged lockdown conditions have limited employment opportunities, while income has decreased. To balance the amount of expenditure and family income, additional family income is needed, in conditions like this, the role of a woman in a family is needed. This study will try to examine and formulate a model of women's empowerment with a creative economy community approach in improving fam...
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The Impact of Customer Relationship, Satisfaction, and Brand Image on Loyalty at Ryandini's Chicken Claw Business in Sei Sijenggi
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to identify and measure the influence of customer relationships, customer satisfaction, and brand image on customer loyalty at Ryandini’s Sweet Chicken Claw business, located in Sei Sijenggi Village, Hamlet III, Perbaungan District, Serdang Bedagai Regency. A quantitative research method was employed, with data collected through observation, documentation, and questionnaires. The questionnaires used a Likert scale as a measurement tool to assess respondents’ opinions accurately....
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The Influence of Leadership and Skills on Improving Employee Performance with Job Satisfaction as a Moderating Variable in Brown Sugar MSMEs in Pegajahan Village, Serdang Bedagai
Rukmini Rukmini
; Muhammad Rizaldy Wibowo
; Nova Azahra
; Sri Murniyanti
; Nur'Ain Harahap
; Nicky Astria Hutapea
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to test and analyze the influence of Leadership and Skills on Employee Performance with an understanding of Employee Job Satisfaction as a moderating variable in Brown Sugar MSMEs in Pegajahan Village, Deli Serdang. The urgency of this research is expected to provide benefits to the general public in terms of HR management in the business world, and especially the owners and employees of Brown Sugar MSMEs in Pegajahan Village, Deli Serdang. Where MSMEs are one of the means of imp...
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The Influence of Social Media, Price, and Servicescape on Purchasing Decisions at Warkop Mie Aceh Hijrah Jaya in Medan Amplas
Syafrin Ananda Harahap
; Rukmini Rukmini
; Muhammad Hilman Fikri
; Wan Dian Safina
; Toni Hidayat
; Muhammad Rizaldy Wibowo
International Journal of Management Science and Business
Vol 2
, No 3
(2025)
This research aims to determine the influence of Social Media, Price, and Servicescape on Purchase Decisions at Warkop Mie Aceh Hijrah Jaya Medan Amplas. In this research, data collection was conducted using purposive sampling, with a sample of 84 respondents. All analyses in this research were assisted by the SPSS 25.0 software. The data analysis techniques used included classical assumption tests, multiple linear regression analysis, and hypothesis testing. Based on the t-test results, it was...
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Pengaruh Razia Lapangan, E-Samsat Dan Samsat Keliling Terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor di Samsat Kabupaten Sukoharjo
Jurnal Pajak dan Analisis Ekonomi Syariah
Vol 2
, No 3
(2025)
This research “looks at how the degree of motor vehicle taxpayer compliance in Sukoharjo Regency is affected by field raids, E-Samsat services, and Mobile Samsat. Quantitative research methodology is used, and primary data is gathered by distributing questionnaires to participants. A Likert scale served as the basis for the study instrument's design, which measured the variables under investigation. A total of 100 motor vehicle taxpayers who were registered at the Sukoharjo Regency Samsat Unit s...
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The Effect of Service Attributes, Attractiveness, and Excellence on Consumer Satisfaction at CV Eko Auto Service Workshop in Harjosari II Village, Sub-District Medan Amplas
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to determine the Influence of Service Attributes, Power, Attraction and Excellence on Consumer Satisfaction at CV Eko Auto Service Workshop in Harjosari II Village, Medan Amplas District. In this study, the data collection technique used the random sampling method, the sample used was 65 respondents. All analyses in this study were assisted by the SPSS 25.0 program. The data analysis technique was carried out through classical assumption tests, multiple linear regression analysis...
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Pengaruh Pajak Hotel, Pajak Penerangan Jalan dan Pajak Hiburan Terhadap Pendapatan Asli Daerah Kabupaten Boyolali
Yulia Wulan Dari
; Rukmini
; LMS Kristiyanti
Jurnal Pajak dan Analisis Ekonomi Syariah
Vol 2
, No 3
(2025)
This study aims to analyze the Effect of Hotel Tax, Street Lighting Tax, and Entertainment Tax on the Original Regional Income (PAD) of Boyolali Regency. This study uses a quantitative method with data from the Regional Finance Agency (BKD) of Boyolali Regency for the period 2021 - 2024. The results of this study indicate that Hotel Tax does not have a significant effect on the PAD of Boyolali Regency, with a value of 0.075. Similar to Entertainment Tax, the results of the Entertainment Tax stud...
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