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Impact of Entrepreneurship Program and Individual Orientation on Entrepreneurial Intention: Motivation as Mediator
Dafa Rafif Pratama
; Rr Erlina
; Nurul Husna
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
The relationship between entrepreneurship programs, individual entrepreneurial orien-tation, and entrepreneurial intention can be strengthened by entrepreneurial motivation, which acts as an internal drive encouraging individuals to take action toward starting a business. Motivated individuals tend to explore ideas and identify market opportunities to build inde-pendent ventures. Universities play a crucial role by organizing programs that inspire students to pursue self-reliance through entrepr...
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Analysis of Business Strategy Using SWOT and QSPM Method at Topten Printing in Metro City
Adafi Imtiyaz Abiyyi
; Rr Erlina
; Ahmad Faisol
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
This study examines Topten Printing, a printing company based in Metro City that offers diverse printing services characterized by competitive pricing, high-quality output, and efficient service. The research addresses the challenge of sustaining competitiveness amid rising market competition and evolving customer preferences. The objective is to analyze the company’s existing competitive strategies and propose viable alternatives for future growth. Employing a qualitative approach through a cas...
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Supply Chain Management Analysis of Coffee Beans : A Case Study in Ulu Belu District, Tanggamus Regency
Azra Wijaya
; Rr Erlina
International Journal of Management and Digital Sciences
Vol 2
, No 1
(2024)
Coffee is an important commodity in Indonesia with high economic value. In Ulu Belu District, coffee distribution through long channels causes high distribution costs, so supply chain management (SCM) is needed to improve efficiency. This study aims to measure the cost efficiency and effectiveness of coffee distribution using qualitative descriptive analysis method. The results showed that coffee marketing efficiency in Channel I amounted to 11.98%, and Channel II amounted to 11.92%, both classi...
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Total Quality Management and Business Performance : The Mediating Role of Competitive Advantage in Palm Oil Production in Lampung Province
Adinda Rizki Indriani
; Rr Erlina
; Nurul Husna
International Journal of Management Science and Entrepreneurship
Vol 1
, No 4
(2024)
This study deals with the influence of Total Quality Management (TQM) on business performance through competitive advantage. The purpose of this study is to determine how the influence of Total Quality Management on business performance with competitive advantage as a mediating variable on oil palm fruit producers in Lampung Province. The sample taken in this study was 115 heads of oil palm fruit farmer groups in Lampung Province. Sampling using a non-probability sampling method with random samp...
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Examining the Role of Information Technology, Creativity, and Business Capital in Supporting MSMEs Sustainability in Bandar Lampung's Fashion Industry
Nesya Maharani Putri
; Rr Erlina
; Nurul Husna
International Journal of Management Science and Entrepreneurship
Vol 1
, No 4
(2024)
The Indonesian economy is largely driven by Micro, Small, and Medium Enterprises (MSMEs), which play a vital role in economic growth. MSMEs have proven resilient during economic crises. This study analyzes the impact of Information Technology, Creativity, and Business Capital on MSME sustainability using quantitative methods. Data from 115 MSMEs were gathered through structured questionnaires. The t-test results reveal that Creativity significantly influences MSME sustainability. Similarly, Info...
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