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Tren dan Tantangan Transformasi Digital pada UMKM: Systematic Literatur Review
Masitoh, Gustina
; Masitoh, Gustina
; Yadi, Yadi
; Rohmah, Miftakhur
; Carolina, Debi
; Azmiyati, Afifah
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
Digital transformation has become a crucial requirement for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness in the technological era. This study aims to examine the trends and challenges faced by MSMEs in the digitalization process through a systematic literature review (SLR) approach. A total of 35 scholarly articles published within the last five years were analyzed using specific inclusion and exclusion criteria. The findings indicate that the digitalization tren...
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Pentingnya Packaging Yang Menarik Dan Digital Marketing Pada Kerupuk Lala 73
Fajrie, Mahfudlah
; Permatasari, Citra
; Zahro, Nafissatus
; Artalopa, Ryan
; Fibrian Noor, Isnan
; Putri Zuniawati, Eka
; Rizqi Afrizal, Edo
; Nur Asri, Miftakhul Huda
; Bahrul Ilmi, Muhammad
; Fatkhurridlo Mahendra, Muhammad
; Tiyas, Puspitaning
; Khalif Akbar, Tyas Wahyudi
; Rizieq Hussain, Muhammad
; Rohmah, Ainur
; Fathur Rohman, Muhammad Zidan
; Amanda, Lisna
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia, namun masih menghadapi kendala dalam aspek pemasaran dan branding produk. Salah satu tantangan yang dihadapi oleh UMKM di Desa Kalipucang Wetan, Kecamatan Welahan, adalah minimnya inovasi dalam desain kemasan serta kurangnya pemanfaatan strategi pemasaran digital. Penelitian ini bertujuan untuk meningkatkan daya tarik produk UMKM, khususnya Kerupuk Lala 73, dengan mengembangkan desain kemasan yang lebih me...
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PENGUATAN NILAI KREATIVITAS DAN BERPIKIR KRITIS ANGGOTA EKSTRAKURIKULER KELOMPOK ILMIAH REMAJA PADA SMK NEGERI 1 MOJOSONGO TAHUN 2025
Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan
Vol 14
, No 1
(2025)
ABSTRAK
Tujuan penelitian ini untuk mengetahui bentuk kegiatan yang dilakukan ekstrakurikuler KIR SMK Negeri 1 Mojosongo yang dapat menguatkan kreativitas dan berpikir kritis pada anggota KIR. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Strategi penelitian ini menggunakan pendekatan studi analisis. Subjek penelitian ini adalah waka kesiswaan, pembina, dan anggota ekstrakurikuler kelompok ilmiah remaja. Teknik pengumpulan data meliputi observasi, wawancara dan dokumentasi....
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Pengaruh Keaktifan Belajar Terhadap Hasil Belajar Siswa Madrasah Tsanawiyah
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 1
(2025)
This literature study examines the effect of learning activeness on learning outcomes in various Madrasah Tsanawiyah in Indonesia. In order for student learning outcomes to improve, teachers need to have the ability to develop student learning activeness in every learning process. Efforts to generate student learning activeness are needed so that the implementation of learning activities can run effectively. This study uses a literature review approach by analyzing various related scientific sou...
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Pengaruh Platfrom E-Commerce Terhadap Perilaku Konsumen Gen-Z: Studi Kasus Prodi Ekonomi Universitas Nurul Jadid
Deddy Junaedi
; Fadhillatus Sholihah
; Dini Fitriani Ali
; Dita Wulandari Agustin
; Dia Auliatur Rohmah
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
With a case study focus on students of the Economics Study Program at Nurul Jadid University, this research seeks to examine how e-commerce platforms influence the purchasing habits of Generation Z. As digital natives, Generation Z is highly influenced by digital technology, including e-commerce platforms, which influence their consumption habits and purchasing choices. This research combines research data from secondary sources, such as literature, with qualitative methodologies study. This stu...
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Analisis Peranan Ekonomi dan Menggunakan Pendekatan Pemangku Kepentingan (Stakeholders)
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
This research aims to analyze the role of economics and business in the context of sustainable development using a stakeholder approach. In facing complex global economic challenges, collaboration between various stakeholders—including government, the private sector, and society—has become critical to creating solutions that are effective and responsive to society's needs. The research method applied is descriptive qualitative, with data collection through in-depth interviews and participant obs...
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Peran Pemerintah dan Strategi Penguatan Ekonomi Kerakyatan dalam Pemberdayaan UMKM Go Digital di Purwokerto
Pratama, Bagus Hendra Stia
; Maghfiroh, Siti
; Sifa, Abdan
; Rohmah, Kuni Naela
; Ridwan, Muhammad
; Sofiah, Ulfatus
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
This article discusses the role of the government and strategies for strengthening the people's economy in empowering Micro, Small, and Medium Enterprises (MSMEs) in Purwokerto, particularly in the context of digitalization. MSMEs play a significant role in the local and national economy but face various challenges that affect their competitiveness. The Banyumas Regency government actively supports digital transformation through training and programs that enhance the digital skills of MSME actor...
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Pengaruh Penggunaan E-Modul Berbasis Strategi Meta Kreatif terhadap Kreativitas Mahasiswa dalam Pembelajaran Penelitian Tata Rias dan Kecantikan
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 16
, No 2
(2024)
Creativity is the ability to generate new and innovative ideas that are valuable and useful in a particular context. In higher education, creativity is very important because it encourages students to think critically, solve problems effectively, and innovate in their fields of study. This study aims to test the effectiveness of using e-modules based on metacreative strategies in improving students' creativity in the Makeup and Beauty Research course at Padang State University. This type of rese...
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Penerapan Ecoprint Pada Busana Pesta Fantasi Application Of Ecoprint To Fantasy Party Fashion
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 16
, No 1
(2024)
. Ecoprint is a type of stamping coloring technique that produces color characteristics in the form of motifs, ecoprint can be applied to fantasy party clothing. The application of ecoprint to fantasy party clothing produces works that are simple but seem luxurious. This fantasy party fashion is a realization of the author's imagination about party clothes that utilize ecoprint techniques. This fabric dyeing technique, has quite a strong appeal among its fans. Fantasy party clothing carries ecop...
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Pengaruh Harga, Promosi, Dan Kualitas Produk Indomie Terhadap Keputusan Pembelian Di Warmindo Jayaberkah
CiDEA Journal
Vol 2
, No 2
(2023)
Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducte...
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