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Menampilkan 1–3 dari 3 artikel
Peran Art Director dalam Pembuatan Iklan Layanan Masyarakat ” Stop Penyiksaan Hewan Sebagai Sarana Hiburan ”
Chris Moses Kolondsam
; Rizky Fauzi
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 4
(2024)
The rapid use of smartphones and the internet in the modern era has brought significant impacts, especially in the spread of animal abuse content. In 2021, there were 5,480 animal abuse contents spread around the world, with 1,626 contents coming from Indonesia. The Art Director's role as the supervisor and director of art and visual elements in various creative projects, including public service announcements, is crucial. Art Directors are responsible for ensuring the aesthetic and creative vis...
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Peran Copywriter dalam Pembuatan Kampanye Iklan “Jakarta 101” Wisata Lokal di Jakarta
Rayhan Amelia Putri
; Rizky Fauzi
Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Vol 2
, No 1
(2024)
Investment encouragement is needed in the tourism sector involving participation from the community, businesses, as well as local and central governments. This collaboration is crucial to ensure a shared commitment to developing the tourism potential with sustainable growth and positive impact. The "Jakarta 101" advertising campaign has produced a video showcasing three unique local tourist destinations in Jakarta, each with its own distinct characteristics, hidden gems, and profound meanings. O...
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Peran Art Director dalam Pembuatan Kampanye Iklan “Jakarta 101” Wisata Lokal di Jakarta
Siffa Maulana
; Rizky Fauzi
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 4
(2024)
In the "Jakarta 101" advertising campaign, there are three local tourist locations in Jakarta that are rarely visited and hidden gems that we want to highlight, namely Difabis Kopi, Museum di Tengah Kebun, and Gang Hijau Cemara. In the process of creating this campaign, the Art Director has a central role. pre-production to post-production stages. The Art Director is responsible for designing the initial concept in the form of a visual concept, creating a logo, and executing the concept. The mai...
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