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Strategi Komunikasi Korporasi Mixue dalam Upaya Membangun Citra Positif
Intan Purwi Maharani
; Miftahus Saadah
; Nanda Silvia Br Galingging
; Riska Ferdiana
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 2
, No 2
(2025)
This research aims to evaluate Mixue's corporate communication methods to create a positive perception of the wider audience. In this digital era, corporate image is one of the assets that affect the trust of customers. This research uses a qualitative approach based on critical analysis. The results show that the Mixue company uses several communication strategies, such as utilizing social media, open communication and transparency, cooperation with influencers, and using mascots as branding. T...
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Peran Komunikasi Internal dalam Corporate Communication untuk Meningkatkan Employee Engagement
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 1
(2025)
This study examines the important role of internal communication in enhancing employee engagement within the context of corporate communication. Effective internal communication is crucial for fostering a positive organizational culture, ensuring smooth operations, and building trust between management and employees. Using the Two-Way Symmetrical Model by Grunig and Hunt, this paper emphasizes the importance of reciprocal communication in creating open, transparent, and inclusive communication c...
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Strategi Public Relation Klinik Pratama Bina Medika Kota Serang Dalam Membangun Brand Awarness
Ades Sulfiah
; Dian Utami Amalia
; Fahisatul Jannah
; Samsiah Nurhasanah
; Yeni Febriyanti
; Riska Ferdiana
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 1
(2025)
This research analyzes the public relations communication strategy implemented by Pratama Bina Medika Clinic in building brand awareness as a new health facility. This study uses a qualitative method with a descriptive approach with data collection techniques using interviews and literature studies to determine the effectiveness of direct marketing strategies (direct selling), word of mouth communication (WOM), and digital marketing in introducing health services (clinics) to the public. The res...
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