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Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen pada Gudang JNE Madukoro
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 3
, No 1
(2026)
Service quality is a critical issue faced by service providers, as it plays a significant role in shaping customer satisfaction and maintaining customer trust for future services. A decline in service quality over time may negatively affect customers’ perceptions and loyalty. Therefore, this study aims to examine the effect of service quality dimensions on customer satisfaction. This research employed a quantitative approach using primary data collected through a survey method. The sampling tech...
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Pengaruh Persepsi Harga, Promosi, Kualitas Produk, Gaya Hidup, dan Citra Merek terhadap Pembelian Motor Vespa Matic LX di Kota Tegal
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
The development of the automotive industry, especially automatic motorcycles in Indonesia, is increasingly rapid and triggers fierce competition between manufacturers, including Piaggio with the Vespa Matic LX product which has a unique design, elegant image, and different characteristics from other automatic motorcycles. This study aims to analyze the influence of price perception, promotion, product quality, lifestyle, and brand image on the interest in buying Vespa Matic LX in people in Tegal...
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Pengaruh Work Life Balance dan Beban Kerja terhadap Turnover Intention melalui Stres Kerja Karyawan : Studi Kasus: PT Semarang Garment
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 3
(2025)
This study aims to analyze the influence of work-life balance and workload on turnover intention, with work stress as a mediating variable in employees of PT Semarang Garment. The phenomenon of high turnover in the garment industry is the background of this study, which is triggered by large production targets, high work pressure, and imbalance between work and personal life. These conditions have the potential to reduce employee welfare and increase the desire to leave the company. This study u...
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Pengaruh Kualitas Produk, Harga dan Inovasi Produk Terhadap Keputusan Pembelian Lipstik VIVA Yang di Mediasi Oleh Brand Image: Studi Kasus Mahasiswi Perguruan Tinggi di Kota Semarang
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 3
(2025)
This study aims to analyze the influence of product quality, price, and product innovation on purchasing decisions for Viva lipstick, with brand image as a mediating variable, among female university students in Semarang. The research employed a quantitative approach with a survey method, using purposive sampling of 100 female students who use Viva lipstick. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) to examine both direct and ind...
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Dampak Teknologi Organisasi terhadap Transformasi Struktur dan Budaya Perusahaan : Sebuah Tinjauan Literatur
Handayani Handayani
; Mela Candrika Putriana
; Andhara Safa Lirani
; Nurisma Kartika Dewi
; Rauly Sijabat
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 2
, No 4
(2025)
The development of information technology has had a significant impact on changes in the structure of modern organizations. Technology is no longer seen merely as a supporting tool but has become the core driver of business and operational transformation across various industries. This literature review provides a comprehensive discussion of how organizational technology influences structure, culture, and work processes within organizations, as well as the adaptive strategies employed to address...
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Pengalaman Perempuan dalam Menghadapi Beauty Privilege dan Diskriminasi di Tempat Kerja
Jurnal Publikasi Ilmu Psikologi.
Vol 3
, No 1
(2025)
This study explores women’s experiences of discrimination in the workplace due to beauty privilege. This study uses a qualitative approach with in-depth interview techniques, participant observation, and questionnaires to uncover forms of discrimination. This phenomenon creates injustice and has negative impacts on individuals who do not meet beauty standards, such as feelings of inferiority, alienation, and limited career opportunities. This study recommends the importance of awareness and more...
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Mengusut Brand Apple Menjadi Brand Ternama di Indonesia
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 1
(2025)
Apple has successfully transformed into one of the leading technology brands in Indonesia, despite facing the challenges of a highly competitive market and relatively high product prices. Apple has successfully become one of the leading technology brands in Indonesia, despite the relatively high price of its products. This study aims to identify the factors that support Apple's success in building a strong brand image and gaining a dominant position in the Indonesian market. The results show tha...
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Pengaruh Work Environment, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja UMKM Kabupaten Demak
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 1
(2024)
This study aims to test and determine the effect of work environment, work motivation, and work discipline on the performance of MSMEs in Demak Regency. This study uses a quantitative method. The population in this study, the author uses the population of MSME actors in Dempet District, Demak Regency in the culinary, fashion, automotive, and agribusiness sectors, totaling 282 MSMEs. Based on the sample calculation using the Slovin formula, it can be seen that the sample in this study is 165 MSME...
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Sosialisasi TRIPLE P (Pedoman Gizi Seimbang, PHBS dan Penerapan Isi Piringku) pada Siswa SDN 213 Gresik
Nandasari, Anggy Dwipa
; Aidilfi Akbar, Dimas Arendra
; Widya Putra, Bima Arya
; Miladiya, Feby Ayu
; Nurdinata, Sandra Maulida
; Afianti Diah Anjelia
; Septyanengrum, Rita
; Intan Oktariza Nuraulya Putri
; Andini Devi Rizkiyah
; Nuris Lutfika
; Syiddatul Budury
; Ersalina Nidianti
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 8
, No 2
(2024)
The Indonesian nation as a developing country faces many nutritional problems, especially in children. If nutritional needs are not met properly, it can cause children to experience growth and development problems that affect them until they become adults. This activity was held at SDN 213 Gresik which targeted students from grades 1-3. In carrying out the activities, the team used socialization and educational methods in the form of delivering material, holding games and coloring competitions,...
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Pengaruh Harga Produk, Customer Review Dan Preferensi Pengalaman Pembelian Terhadap Keputusan Pembelian Mahasiswa Manajemen Upgris Pada Shopee Dan TikTok Shop
Jurnal Manajemen Kreatif dan Inovasi
Vol 2
, No 3
(2024)
This research aims to analyze the influence of product prices and customer reviews on purchasing decisions of Management students at PGRI University Semarang (Upgris) on the e-commerce platforms Shopee and TikTok Shop. In the current digital era, e-commerce has become one of the main channels for consumers to make purchases. Two important factors that consumers often consider before making a purchase are product price and customer reviews. The research method used is quantitative with a su...
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