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Pengaruh Influencer Endorsement dan Content Marketing terhadap Minat Beli Gen-Z Pengguna Tiktok pada Produk Antarestar di Kota Makassar
Populer: Jurnal Penelitian Mahasiswa
Vol 5
, No 1
(2026)
The rapid development of social media, particularly TikTok, has transformed digital marketing strategies by emphasizing influencer endorsement and content marketing to reach Generation Z consumers. This generation is characterized by high social media usage and strong responsiveness to visual content and influencer recommendations. This study aims to analyze the effect of influencer endorsement and content marketing on the purchase intention of Generation Z TikTok users toward Antarestar product...
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Implementasi IoT untuk Menunjang Pembelajaran pada Jurusan Teknik Jaringan Komputer dan Telekomunikasi Tingkat SMK
Hadi, Bagus Dharmawan
; Amri, Fauzan
; Westari, Dwianti
; Agung Adhi Nugraha
; Naufal Bayu Pamungkas
; Raditya Rahmat Dhani
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 1
(2026)
The rapid development of technology in the era of the Industrial Revolution 4.0 has driven the education sector to continuously adapt to the evolving demands of digital-based industries. One of the key technological innovations supporting this transformation is the Internet of Things (IoT), which enables data acquisition, real-time monitoring, and remote control of systems through internet networks. In response to these developments, a community service program was conducted to enhance the under...
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Landasan Teoretis: Tinjauan Linguistik, Psikolinguistik, dan Sosiolinguistik dalam Penyusunan Materi Pembelajaran Bahasa Arab
Muhammad Rahmat Alimin
; Sulfadli Sulfadli
; Ahsan Takwim
; Muhammad Fathin Haqqar
; Hamzah Hamzah
; Kaharuddin Kaharuddin
Jurnal Ilmu Sosial, Bahasa dan Pendidikan
Vol 6
, No 1
(2026)
The development of Arabic learning materials requires a strong theoretical foundation so that the materials can help students understand the language effectively. This article aims to explain the role of linguistics, psycholinguistics, and sociolinguistics as the theoretical basis in the preparation of Arabic learning materials. The method used in this article is a literature study by reviewing various sources related to the development of language learning materials. The results of the study sh...
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Administrative Capacity in the Implementation of Digital Population Administration Services: A Literature Review of the KNG Program in Surabaya City Government
International Journal of Social Sciences and Communication
Vol 2
, No 1
(2026)
Digital transformation has become a central agenda in local governments seeking to improve the effectiveness, accessibility, and reliability of public service delivery, particularly in population administration services that constitute the legal foundation of citizenship. In Indonesia, the Surabaya City Government has implemented the Klampid New Generation (KNG) program as an integrated digital platform for population administration services, aiming to streamline civil registration processes, en...
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Sosialisasi Produk BSI Akad wadiah dalam Tabungan Haji bagi Masyarakat desa Pagar Banyu Kota Pagar Alam Provinsi Sumsel
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 2
(2026)
The development of Islamic finance in Indonesia shown significant growth as alternative financial system based Islamic principles. Data from Bank Syariah Indonesia (BSI) shows the number of Hajj savings accounts reached 5.5 million accounts as of November 2024 and increased to 6.33 million in July 2025. This growth reflects the high level of public enthusiasm in preparing for Hajj funds early on through Islamic financial institutions. In various regions of South Sumatra, BSI has become one of th...
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Strategi Digital Marketing untuk Meningkatkan Promosi dan Penjualan Produk Kopi Lokal Karang Sidemen, Lombok Tengah
Nur Afni
; Elya Antariksana Bachmida
; Baiq Rien Handayani
; Yuhendra AP
; Hary Kurniawan
; Amuddin Amuddin
; Sukmawaty Sukmawaty
; Ince Siti Wardatullatifah S
; Isnaini Puspitasari
; Hanifah Ayu
; Fakhrul Irfan Khalil
; Fuad Sauqi Isnain
; Murad, Murad
; Joko Sumarsono
; Satrijo Saloko
; Reza Kusuma Nurrohman
; Diah Ajeng Setiawati
; Rahmat Sabani
; Wayan Sweca Yasa
; Firman Fajar Perdana
; M.Azhar Mustafid
; Mi’raj Fuadi
; Tri Isti Rahayu
; Neyla Vista Maramy
; Wiwin Apriyanditra
; Zulfiana Jayanti
; Saparudin Saparudin
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 1
(2026)
Local coffee micro, small, and medium enterprises (MSMEs) in Karang Sidemen Village, Central Lombok Regency, have significant development potential; however, they still face challenges related to marketing practices and limited value addition. Conventional marketing systems restrict market reach and reduce product competitiveness. In the context of the Industrial Revolution 4.0 and Society 5.0, digital marketing offers a strategic opportunity for MSMEs to enhance product promotion and sales perf...
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Analysis of the Effectiveness of Technical Personnel Management on Main Engine Damage During Extreme Weather Conditions at Sea
Prosiding Seminar Nasional Ilmu Teknik
Vol 2
, No 2
(2025)
This study aims to analyze the effectiveness of technical personnel management in handling main engine failures during extreme weather conditions at sea. The main focus of this study is to assess the extent to which technical competence, communication, coordination, and preparedness of technical personnel contribute to the effectiveness of damage management. The method used is a descriptive quantitative approach with data collection through a closed-ended questionnaire based on a Likert scale. A...
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Solar Sonic Repeller : Inovasi Portabel Pengendali Hama Tikus Berbasis Energi Terbarukan
Jurnal Elektronika dan Komputer
Vol 18
, No 2
(2025)
The problems in rice fields are complex and varied, depending on geographic location, rice variety, and growing season. Pests often cause serious economic losses. The Solar Sonic Repeller is an innovative portable pest control device designed to address pest problems by utilizing renewable energy, specifically solar energy. This product aims to offer an environmentally friendly and efficient solution. It works by emitting ultrasonic sound waves with a frequency of 30,000–40,000 Hz. The device's...
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Peningkatan Pengetahuan Masyarakat Tentang Pemanfaatan Spray Anti Nyamuk Berbahan Alami Untuk Menghindari Gigitan Nyamuk dan Penyakit DBD
Roni, Yunisman
; Ari Rahmat Aziz
; Masrina Munawarah Tampubolon
; Nurhanifa Rizky Tampubolon
; Niken Yuniar Sari
; Nia Khusniyati
Jurnal Pengabdian Kepada Masyarakat Sisthana
Vol 7
, No 2
(2025)
Latar Belakang: Lahan basah merupakan ekosistem yang kaya akan keanekaragaman hayati, namun juga menjadi habitat yang ideal bagi berbagai vektor penyakit, terutama nyamuk. Penyakit Demam Berdarah Dengue (DBD) adalah salah satu penyakit yang ditularkan oleh nyamuk Aedes aegypti. Masyarakat Kelurahan Pebatuan sepakat bahwa jumlah nyamuk di daerah kelolaan sangat mengganggu dan kondisi got yang sangat kotor perlu ditangani.
Tujuan: Untuk meningkatkan pengetahuan masyarakat tentang pentingnya menghi...
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Educational Media For Preventing Drug Abuse Using Augmented Reality Technology In Panggung Kidul Village
Jurnal Elektronika dan Komputer
Vol 18
, No 2
(2025)
Drug abuse (Narcotics, Psychotropics, and other Addictive Substances) is a serious problem that can threaten the younger generation, especially in the Panggung Kidul Village area. The lack of public understanding, especially teenagers, regarding the dangers and negative impacts of drug abuse is one of the factors that influence the high risk of substance abuse. Therefore, innovative and interactive educational media are needed to increase public awareness and understanding regarding the preventi...
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