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Menampilkan 1–10 dari 27 artikel
Green Consumerism di Era Modern: Analisis Tren Dan Dinamika Perilaku Pembelian Berbasis Kesadaran Lingkungan
I Gst Agung Adi Tanaya
; Nyoman Dwika Ayu Amrita
; Ni Putu Eka Saraswati
; Ni Luh Gede Vivin Apriliani
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
The increasing public awareness of global environmental issues has encouraged the emergence of the green consumerism trend, or environmentally friendly consumption behavior, across various segments of society. This shift in consumption patterns occurs in response to growing environmental sustainability challenges and climate change, which demand consumers to be more responsible in selecting, using, and disposing of products. Consumers no longer consider only price and quality, but also the envir...
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Pengaruh Social Media Marketing terhadap Niat Beli ESQA Cosmetics Melalui Brand Trust
Ni Putu Wina Yustina Maharani
; I Gusti Ayu Tirtayani
; Komang Widhya Sedana Putra
; Desak Made Febri Purnama
DHARMA EKONOMI
Vol 32
, No 2
(2025)
The local cosmetics industry in Indonesia continues to grow rapidly and has become increasingly popular among Generation Z. However, the boycott issue against ESQA Cosmetics, triggered by a controversy involving one of its founders, has led to a decline in consumer trust. This study aims to examine the influence of social media marketing on purchase intention through brand trust in the case of ESQA Cosmetics. The research was conducted in Bali using a quantitative approach with an explanatory re...
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Pengaruh Konten Pemasaran Instagram dan Citra Merek Terhadap Minat Beli Pada Desira Jewelry
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to determine the effect of pemasaran konten and citra merek on buying interest in Desira Jewelry. This research was conducted using purposive sampling technique on 100 respondents who use social media and well known Instagram Desira Jewelry. The data collection technique was carried out using a questionnaire. The findings from the results of the study found that pemasaran konten has a positive and significant effect on purchase intention, and citra merek has a positive and signif...
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Program Intensif Empat Sesi: Pelatihan Universitas Kolaboratif Dalam Bidang Penerjemahan Dan Penjurubahaasaan
Hikmaharyanti, Putu Desi Anggerina
; Sri Rwa Jayantini, I Gusti Agung
; Verayanti Utami, Ni Made
; Deni Ariyaningsih, Ni Nyoman
; Oktarina Wisudayanti, Kadek Heni
; Adi Putra, Nyoman Canestra
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Artikel ini menyajikan rancangan, pelaksanaan, dan hasil dari program intensif empat sesi yang bertujuan untuk meningkatkan keterampilan penerjemahan dan penjurubahasaan di kalangan mahasiswa. Program ini merupakan proyek kolaboratif pengabdian masyarakat antara dua universitas yang dirancang untuk menjembatani kesenjangan antara pembelajaran teoretis dan penerapan di dunia nyata. Setiap sesi mengintegrasikan pembelajaran berbasis praktik langsung, dan kolaborasi antarmahasiswa, dengan fokus pad...
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DESAIN KARAKTER UTAMA WEB KOMIK RADEN SAWUNGGALING SEBAGAI MEDIA PENGENALAN TOKOH LOKAL BERSEJARAH UNTUK REMAJA USIA 17-21 TAHUN
I Putu Rayga Ondias Putra
; I Putu Rayga Ondias Putra
; Alfian Candra Ayuswantana
; Masnuna, Masnuna
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
The declining awareness among youth about local historical figures such as Raden Sawunggaling inspired the creation of this web comic. Aimed at teenagers aged 17–21, this project seeks to reintroduce local history through a visually engaging and interactive medium. The comic features a flowing narrative, semi-realistic illustrations, and strong elements of East Javanese culture. Its design was informed by qualitative and quantitative research to align with the preferences of the target audience....
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Pengaruh Ukuran Perusahaan, Lingkungan, Sosial dan Tata Kelola Terhadap Harga Saham Perusahaan dengan Profitabilitas sebagai Variabel Moderasi
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
Penelitian ini bertujuan untuk menguji pengaruh ukuran perusahaann, lingkungan, sosial dan tata kelola terhadap harga saham dan profitabilitas sebagai pemoderasi. Populasi dalam penelitian ini yaitu perusahaan indeks ESGLeader30 yang terdaftar pada Bursa Efek Indonesia (BEI). Sampel yang digunakan berdasarkan kriteria yang telah ditentukan. Analisis data menggunakan regresi data panel dengan berbantuan software Eviews 12. Hasil penelitian menunjukkan bahwa: (1) Ukuran Perusahaan berpengaruh terh...
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Optimalisasi Penerapan Standard Operating Procedure (SOP) dalam Meningkatkan Pelayanan Front Office Department di Four Star By Trans Hotel, Renon, Bali
DHARMA EKONOMI
Vol 32
, No 1
(2025)
This study was conducted at Four Star by Trans Hotel, Renon, Bali which discussed the Optimization of the implementation of standard operating procedures (SOP) in improving front office department services. The purpose of this study was to determine the implementation of Front Office SOPs at Four Star by Trans Hotel and how SOPs can improve service quality. Researchers used primary and secondary data to support this study. Data collection techniques used were observation, interviews and document...
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Penggunaan Metode Bermain Word-Grouping Dan Whispering Untuk Meningkatkan Penguasaan Nursing Vocabulary Pada Siswa Di Smk Kesehatan Bali Medika Denpasar
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
English language learning in vocational schools aims to provide students with language skills that can maximally support the competence of the specific field of expertise that students have. However, English teaching in many vocational schools, such as the Bali Medika Health Vocational School, is not designed as English for Specific Purposes (ESP), thus found to be insufficient to equip students to communicate using English in their target career. In addition, the teachers at this school reveale...
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Strategi Manajerial dalam Peningkatan Pelayanan MPP Badung Mengenai Tantangan dan Peluang Inovasi Satu Pintu
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
Integrated public services in a one-stop service system, such as the one implemented at the Mal Pelayanan Publik (MPP) Badung, serve as an answer to the public's demand for efficient, fast, and transparent bureaucracy. However, in its implementation, MPP still faces various strategic challenges, such as fragmentation between agencies, limited human resources, and suboptimal digital system integration that supports cross-sector services. This study aims to analyze adaptive and collaborative manag...
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Pengaruh Gaji, Insentif, dan Motivasi Kerja terhadap Kinerja Karyawan PT. Pan Pacific Jakarta Cabang Semarang
DHARMA EKONOMI
Vol 31
, No 1
(2024)
This research aims to determine the effect of salary, incentives and motivation on the performance of PT employees. Pan Pacific Jakarta Semarang Branch. The data used is primary data, namely data obtained through questionnaires distributed to PT employees. Pan Pacific Jakarta Semarang Branch The sampling used in this research was simple random sampling. The number of samples in this research was 62 employees from 162 populations by using the Slovin formula. Then the data collection method is thr...
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