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Menampilkan 1–3 dari 3 artikel
The Role of E-Satisfaction in Mediating the Relationship of E-Service Quality on E-Loyalty: (A Study on Bukalapak E-Commerce Application Users in Denpasar)
I Gede Axl Baskara
; Putu Saroyini Piartrini
International Journal of Management and Strategic Business Leadership
Vol 2
, No 4
(2025)
The advancement of information technology has transformed consumption patterns, including shopping activities that have increasingly shifted to digital platforms or e-commerce. Bukalapak, as one of the early players in this industry, is currently facing challenges in the form of declining market share and user complaints related to digital service quality (e-service quality). This research aims to analyze the effect of electronic service quality on consumer loyalty (e-loyalty), with electronic s...
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The Influence of Brand Trust and Product Involvement on Brand Engagement : Study on Kamen Rarebali Customers
Dewa Ngakan Putu Haris Aricandra
; Putu Saroyini Piartrini
International Journal of Management Science and Entrepreneurship
Vol 2
, No 4
(2025)
This study confirms that brand trust and product involvement have an important role in increasing brand engagement among Kamen RareBali consumers. The analysis results show that brand trust has a significant positive effect, meaning that the higher the level of consumer trust in the brand, the greater their involvement with the brand, both through interactions on social media and product purchases. This is in line with the theory that trust in the brand is an important foundation in building loy...
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The Role of Self Esteem in Moderating the Influence of Discount Prices on Purchase Intention
Aurora Yesaya Luhulima
; Putu Saroyini Piartrini
International Journal of Economics and Management Sciences
Vol 1
, No 4
(2024)
This research aims to explain the influence of discount prices on the intention to purchase ZARA store products in Denpasar City, the influence of self-esteem on the intention to purchase ZARA stores in Denpasar City, the role of self-esteem in moderating the role of discount prices on purchase intentions. This research was conducted in Denpasar City with a sample of 160 respondents who knew about the ZARA brand but had never made a purchase or transaction with a minimum of high school/equivalen...
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