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Pengaruh Kualitas Pelayanan, Cita Rasa, dan Harga terhadap Kepuasan Konsumen pada Restoran HokBen Atrium
Alifah Dikha Arianto
; Purwatiningsih
Jurnal Manajemen Bisnis Digital Terkini
Vol 2
, No 4
(2025)
HokBen, previously known as Hoka Hoka Bento, is a fast-food restaurant offering Japanese-style menus and has successfully built a strong brand in Indonesia since 1985. This study aims to analyze and explain the influence of service quality, taste, and price on customer satisfaction at the HokBen Atrium restaurant. This research uses a descriptive quantitative approach with purposive sampling technique, involving 100 respondents who are customers visiting and purchasing products at the HokBen Atr...
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Pengaruh Budaya Kerja dan Disiplin Kerja terhadap Produktivitas Kinerja Karyawan di PT. CKL Indonesia Raya
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 4
(2025)
PT. CKL Indonesia Raya is a national logistics company established in 2015 in Jakarta, providing services in land, sea, air, and export-import logistics. Recognized for its professionalism and discipline, the company was awarded “Airfreight Forwarder of the Year 2024” by Supply Chain Indonesia. Employee productivity plays a crucial role in determining organizational success, and factors such as work culture and discipline are key in shaping a productive and competitive work environment. This stu...
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Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan Pegawai Kantor Pusat Pelatihan Sumber Daya Manusia Ekspor dan Jasa Perdagangan Jakarta
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 4
(2025)
The performance of a company is highly influenced by its employees. Therefore, human resources deserve substantial attention from management, particularly regarding employee discipline, work quality, and the potential to improve work discipline. This study employed a quantitative descriptive method with a sample of 95 respondents. Data were collected through observation, interviews, questionnaires, and documentation. The findings reveal a significant partial effect between work discipline and em...
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Pengaruh Inovasi Produk dan Strategi Promosi terhadap Daya Saing Produk Ice Cream Mixue di Jakarta
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 4
(2025)
This study aims to analyze the influence of product innovation and promotion strategies on the competitiveness of Ice Cream Mixue products in Jakarta. A quantitative approach was used with a survey method through the distribution of questionnaires to 97 respondents. The data analysis technique applied was multiple linear regression with the help of SPSS software version 21. The results of the partial test (t-test) showed that product innovation had a positive and significant influence on product...
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Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Kinerja Karyawan PT. Indomarco Prismatama Cabang Kelapa Gading
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
Human resources (HR) play a crucial role in determining the success of an organization. PT Indomarco Prismatama is a leading company in the modern retail sector, operating the Indomaret minimarket network that provides essential daily needs for the community. Within this context, employee performance becomes a critical factor that directly influences business continuity and service quality. However, several issues remain, such as high absenteeism, low motivation, and disharmonious workplace rela...
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Pengaruh Work Life Balance dan Gaya Kepemimpinan terhadap Kinerja Karyawan di Direktorat Jenderal Badan Peradilan Militer dan Peradilan Tata Usaha Negara Mahkamah Agung RI
Intan Novindriyani
; Purwatiningsih
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 3
(2025)
This study aims to examine the influence of Work Life Balance (WLB) and Leadership Style on Employee Performance at the Directorate General of Military Courts and Administrative Courts of the Supreme Court of the Republic of Indonesia. The background of this research is based on the importance of balancing work and personal life, as well as the role of effective leadership in improving the performance of government agency employees. This research uses a quantitative method with an associative ap...
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Pengaruh Inovasi Produk dan Kepuasan terhadap Loyalitas Pelanggan pada Menu Es Cendol di Yoshinoya AEON Jakarta Garden City
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 4
(2025)
Customer loyalty plays a crucial role in influencing sales performance and ensuring the sustainability of a fast-food restaurant. Therefore, strategies to foster customer loyalty must be implemented through continuous product innovation and enhanced customer satisfaction. This study aims to analyze the effect of product innovation and customer satisfaction on customer loyalty, with a specific focus on the iced cendol menu at Yoshinoya AEON Jakarta Garden City. The research employed a descriptive...
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Pengaruh Beban Kerja dan Kepuasan Kerja terhadap Turnover intention Karyawan di PT Indosato Jaya Makmur
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
PT. Indosato Jaya Makmur is a company engaged in the culinary sector through the operation of a family restaurant called Washoku Sato, which serves authentic Japanese cuisine. The company is committed to maintaining taste quality, hygiene, and production consistency by utilizing mostly locally sourced raw materials. However, the company faces a serious challenge in the form of high employee turnover intention, which can negatively affect operational continuity, team stability, and service qualit...
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Pengaruh Brand Image, Kualitas Pelayanan dan Price terhadap Loyalitas Tamu pada CV. Betah Banget Corp
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aims to empirically analyze the influence of Brand Image, Service Quality, and Price on Guest Loyalty in CV Betah Banget Corp, an entity in the accommodation industry that faces fierce competition in the digital era. The quantitative method was used with a multiple linear regression analysis approach to test the relationships between variables. The results of the partial test showed that Brand Image had a significant influence on Guest Loyalty (Count = 2.701 > Ttable = 1.659; sig...
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Pengaruh Loyalitas dan Citra Merek terhadap Keputusan Pembelian Produk Unilever Pasca Boikot di Jakarta Selatan
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 3
(2025)
Marketing management has a strategic role in maintaining the sustainability of the company, especially in the midst of market dynamics and social issues that affect consumer behavior. One of the issues that had an impact was the Boycott, Divestment, and Sanctions (BDS) movement against products that were associated with supporting Israel, including PT Unilever Indonesia Tbk. This study aims to analyze the influence of loyalty and brand image on Unilever product purchase decisions after the boyco...
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