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Perancangan Strategi Marketing UMKM Dizert Dessert Di PT. Kawakibi Digital Branding
Putri Setiarso, Zhafira Fane
; Aileena Solicitor Costa Rica El Chidtian
; Prasetyo Adi Sulistyono
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Vol 2
, No 1
(2023)
Marketing is an activity where business actors offer their products to consumers so that they can accept the product with all the ideas and ideas so that the product can be sought after by consumers. Of the many UMKM products, kawakibi offers its services to help UMKM players develop their brand image and increase product sales through social media. PT. Kawakibi Digital Branding is a company that has a main focus on the branding sector. With an innovative and creative approach, Kawakibi st...
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Membangun Desain Kemasan yang Mengusung Kebudayaan Indonesia pada Brand Madang Kebab Nusantara
Shafyra Tsania Madinah
; Aileena Solicitor Costa Rica El Chidtian
; Prasetyo Adi Sulistyono
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Vol 2
, No 1
(2023)
In recent times, there has been a notable upswing in the economic development of Indonesia. This phenomenon has prompted Small and Medium Enterprises (SMEs) enthusiasts to seek innovative brand marketing strategies to strengthen the visual identity of their brands. Madang Kebab Nusantara is a nascent SME operating in the food industry and is currently in need of a robust brand identity amidst a competitive landscape within the same sector. In my capacity as a graphic designer with a solid educat...
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