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THE IMPACT OF OMNICHANNEL STRATEGY ON CUSTOMER EXPERIENCE IN THE DIGITAL ERA
Prabowo Tejo Susetyo
; Siti Dyah Handayani
; Retno Widowati
International Journal Management and Economic (IJME)
Vol 3
, No 3
(2024)
Omnichannel is the latest form of marketing strategy from the terms multichannel and crosschannel. Omnichannel can be explained that business actors carry out marketing from digital channels and also offline. Everything is done in one hand effectively and efficiently. This research method is carried out with a qualitative approach and the Systematic Literature Review (SLR) method. This data source uses secondary data sources, namely from journal articles that have a national and international re...
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THE IMPACT OF CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION: A BIBLIOMETRIC APPROACH
Prabowo Tejo Susetyo
; Siti Dyah Handayani
; Retno Widowati
International Journal Management and Economic (IJME)
Vol 3
, No 3
(2024)
Consumer experience refers to a series of events that consumers go through while shopping or conducting transactions. A positive consumer experience can lead to customer satisfaction, while a negative experience can result in dissatisfaction. This study aims to examine the impact of customer experience on customer satisfaction. The research method employs a bibliometric approach, involving nationally and internationally reputable articles published on Google Schooler. The conclusion from the res...
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DOI