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Penguatan Daya Saing UMKM Melalui Transformasi Digital dan Revitalisasi Branding
Pipin Fitriasari
; Muhammad Sauqi Sazeli
; Kurnia Fauziah
; Masya Delfia Ananda
; Sakha Lutfia
Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan
Vol 2
, No 4
(2026)
There has been slow development and the competitiveness of MSMEs in general is still limited. Where most MSMEs are only able to produce, but have not been able to market their products better. This weak marketing is not only a market issue, but many other aspects directly and indirectly influence it so that many MSME businesses are slow to develop. Therefore, this community service activity is carried out with a program to increase the competitiveness of MSMEs. This was carried out in Klandasan...
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Inovasi Pemasaran dan Pendampingan Penyusunan Laporan Keuangan Dengan Aplikasi “SI APIK” pada UMKM Roti Maryam “NULIN”
Pipin Fitriasari
; Fara Annisa Syam
; Siti Masyitah
; Sofia Maulida
Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan
Vol 2
, No 2
(2025)
This community service activity in the form of mentoring for MSMEs in Gunung Sari Ulu Village aims to provide understanding to MSME actors in Gunung Sari Ulu Village about the importance of brands and packaging in a product and the need for digital financial management and digital marketing (online). MSME mentoring activities are carried out to innovate Maryam bread products "NULIN" such as: providing new packaging; and digital financial management training with the "SI APIK" application. With t...
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Dampak Persepsi Risiko, dan Financial Technology pada Minat Masyarakat untuk Berinvestasi
Pipin Fitriasari
; Maria Yanida
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 2
, No 3
(2025)
This research aims to analyze the impact of risk perception, financial technology, on the interest of the people of Balikpapan City to invest in the capital market. This type of research is quantitative research, with a questionnaire as the research instrument. The population in this research is the people of Balikpapan City with several criteria. The sampling technique uses incidental sampling. Based on the sampling method, a sample of 216 respondents. The results of this research show that&nbs...
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Pendampingan Strategi Pemasaran dan Desain Kemasan Pada Produk Olahan Kacang Hijau Goreng UMKM Risma Kacang Hijau Goreng
Pipin Fitriasari
; Anisa Ahmad
; Azizah Safina
; Megah Puspita
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
The mentoring activities carried out in community service are specifically for Micro, Small and Medium Enterprises (MSMEs) in Balikpapan City, Klandasan Ilir Village. The target of MSMEs targeted in this mentoring activity was carried out at MSME Risma Kacang Hijau Goreng RT.14 Klandasan Ilir Village,Balikpapan Kota. The activities carried out include digital marketing strategies, product design and providing entrepreneurial knowledge. The results of this mentoring activity, Risma's MSME, Fried...
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