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Menampilkan 1–5 dari 5 artikel
Analisis Strategi Pemasaran Pada Organisasi Dekranasda di Kabupaten Samosir
Wiranto Silalahi
; Wesley Franklin Situmorang
; Muhammad Ikhsan
; Osberth Sinaga
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Vol 2
, No 2
(2025)
This study aims to analyze the marketing strategy implemented by the Regional National Crafts Council (DEKRANASDA) in Samosir Regency in developing local craft products and enhancing their competitiveness. This research employs a qualitative approach with data collection techniques through interviews, observation, and documentation. The findings reveal that DEKRANASDA has applied the elements of the marketing mix, including product, price, place, and promotion. However, several significant chall...
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Strategi Pemasaran Media Sosial Yang Efektif Untuk Seniman Muda
Raihan Kaisa Fauziah Duha
; Rizki Putri Devira Mrp
; Isnaini Fadhilah
; Osberth Sinaga
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Vol 2
, No 2
(2025)
Social media has become an effective marketing tool for young artists to introduce and promote their work to a broader audience. This study aims to analyze social media marketing strategies that can enhance the visibility and sales of artistic works. The research employs a literature review approach with content analysis of relevant studies published between 2018 and 2024. The findings indicate that effective social media marketing strategies for young artists consist of three main aspects: pers...
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Dompet Desain Budaya Sebagai Tren Masa Kini
Ilham Amri
; Immanuel Tobing
; Khairani Liza
; Syareefa Reihan Maryam
; Osberth Sinaga
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Vol 2
, No 2
(2025)
In the era of globalization, fashion accessories are no longer limited to functional purposes but have evolved into instruments of personal and cultural expression. Wallets, as one of the most widely used accessories, are now experiencing a shift in design orientation toward cultural values. This study aims to analyze the phenomenon of culturally designed wallets as an emerging modern trend through a comprehensive literature review. The research explores various academic and industry sources pub...
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Model Bisnis Start-Up Berbasis Teknologi Digital Dalam Industri Kreatif Seni
Selvi Amanda
; Arif Laksono
; Natania Nurafni
; Osberth Sinaga
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Vol 2
, No 2
(2025)
This study examines the digital transformation of the creative arts industry, focusing on how technologies such as Augmented Reality (AR), Virtual Reality (VR), and Non-Fungible Tokens (NFT) have altered the creation and marketing of artworks. Digital platforms have expanded market access for artists, opened new opportunities for more efficient business models with lower costs, and created greater possibilities for cross-disciplinary collaboration. In this context, digital technologies allow art...
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Buket Sebagai Karya Seni
M. Faiz
; Sabrina Azlianty
; Yeyen Zefania Tobing
; Osberth Sinaga
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Vol 2
, No 2
(2025)
Bouquets have evolved from mere flower arrangements into a work of art that combines elements of aesthetics, creativity, and innovation. This study aims to examine bouquets as an art form by highlighting aesthetic elements, arrangement techniques, and their role in the creative industry. The method used in this study is descriptive qualitative with a literature study approach from various relevant journal references and articles. The results of the study indicate that bouquets not only have aest...
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