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Pengaruh Literasi Keuangan, Gaya Hidup, dan Locus of control terhadap Perilaku Keuangan dengan Fintech sebagai Moderasi pada Gen Z Surabaya
Naufal Afif Dwinka Tantra
; Nurjanti Takarini
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
The rapid development of financial technology has transformed transactional behavior, particularly among Generation Z. Easy access through mobile banking, particularly BCA Mobile, has made financial activities more practical but also poses risks of consumptive behavior due to low financial literacy and self-control. This study aims to analyze the influence of Financial Literacy, Lifestyle, and Locus of control on Financial Behavior, with Financial technology as a moderating variable. The researc...
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Pendampingan Branding Dan Digital Marketing Untuk Meningkatkan Penjualan Produk UMKM Catering Di Kelurahan Kepanjen Kidul, Kota Blitar
Junita Pramita Sari
; Nurjanti Takarini
Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Vol 1
, No 3
(2023)
Based on the problems faced by UMKM Catering in the Kepanjen Kidul sub-district, Blitar City, it is necessary to have training in digital marketing strategies and product brand recognition so that they are known in a wider market. The method used in this service is to provide solutions to MSME catering problems, including branding assistance and digital marketing strategies through social media. Based on the results of the service that has been carried out including making logos, brochures, cata...
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Pemberdayaan Kelompok PKK Melalui Pelatihan Pembuatan Batik Jumputan dan Digital Marketing di Kelurahan Kepanjenlor Kota Blitar
Afika Qothrunnada
; Nurjanti Takarini
Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Vol 1
, No 3
(2023)
Jumputan batik is batik which is done using tie dyeing, tied with rope, dyed using powdered textile dyes. This batik does not use wax, but the cloth is sewn and tied using rubber or rope. The socialization was carried out to PKK RT 04 RW 06. The methods used in this community service were lectures or delivery of material, demonstrations and the practice of making batik. The background of the socialization was to add insight to PKK mothers through training on how to make jumputan batik and digita...
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