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Media Sosial sebagai Sarana Pemasaran UMKM di Era Digital
Mega Wijayanti
; Nur Wulan Intan Palupi
Jurnal Manajemen Bisnis Digital Terkini
Vol 3
, No 1
(2025)
Technological advancements are making various activities easier, including product marketing for micro, small, and medium enterprises (MSMEs). One benefit of these technological advancements is the opportunity for MSMEs to market their products widely, effectively, and cost-effectively thru social media marketing. UMKM Bolu Gulung Hj. Enong is in a business position that is starting to become popular. The desire to remain a frequently discussed business and reach a wide range of consumers led to...
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Konsep dan Praktik Metode Kualitatif untuk Penelitian Sosial
Nur Wulan Intan Palupi
; Siti Risdatul Ummah
; Pipit Larasati
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Vol 3
, No 4
(2025)
The complexity of social reality often cannot be fully captured through quantitative approaches. This article aims to elaborate on the fundamental concepts, types of strategies, and field practices involved in qualitative research, particularly within the realm of social sciences. Through a literature review employing a descriptive-critical approach, this paper provides a comprehensive discussion of the characteristics, objectives, and key stages of qualitative research, ranging from observation...
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Pengaruh Lingkungan Kerja dan Motivasi terhadap Kinerja Karyawan di RSU Bunda Jembrana
Ni Putu Dian Puspitawati
; Nur Wulan Intan Palupi
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 3
(2025)
In the current era of globalization, various problems must be faced by organizations, from within and outside the organization. Organizations are required to make strategies to be able to deal with existing problems and be able to serve the public or clients properly and optimally. This study aims to examine the effect of work environment, motivation, and the combined effect of work environment and motivation on employee performance at RSU Bunda Jembrana. This research uses quantitative methodol...
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Analisis Strategi Pemasaran yang Digunakan oleh Usaha Mikro Mogobo Snack Tuban untuk Meningkatkan Volume Penjualan
Nur Wulan Intan Palupi
; Dian Imami Mashuri
; Achmad Yoki Febrima
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 3
(2024)
This research is intended to evaluate the marketing strategy implemented by the Mogobo Snack Tuban Micro Enterprise to increase their sales. Mogobo Snack is a micro business that produces fried meatball chips with a spicy taste as its characteristic. This research adopts qualitative methods using observation, interviews and documentation instruments. The findings from the research show that the Mogobo Snack Tuban Micro Enterprise implements a marketing strategy in the form of a marketing mix con...
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