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Strategi Branding Produk UMKM Melalui Optimalisasi Digital Marketing dan Media Sosial di Era Transformasi Digital
Muhammad Robbiansa Pramadhika
; Salsa Iswatun Nisa
; Melia Kusnadi
; Novita Putri
; Sinar Mauliza Purnama
; Muhamad Kosim
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 2
, No 3
(2025)
The development of digital technology has significantly changed the global marketing landscape, providing a huge opportunity for Micro, Small, and Medium Enterprises (MSMEs) to build and strengthen their brands in a more effective, efficient, and affordable way. This research aims to examine and analyze digital branding strategies implemented by MSMEs in facing various challenges and taking advantage of opportunities that arise in the era of digital transformation. A qualitative descriptive appr...
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Analisis Lingkungan Eksternal pada Faktor Faktor Kunci yang Perlu Diperhatikan
Mohamad Afrizal Miradji
; Fitri Novita Putri Kirana
; Nabilla Natcjwa Amanda
; Nurul Fitrianingtyas
; Tania Eka Sabrina
Akuntansi dan Ekonomi Pajak: Perspektif Global
Vol 2
, No 2
(2025)
The external environment consists of various factors outside the organization that influence performance and the strategic decision-making process. These factors include economic, social, political, legal, technological and competitive aspects that continue to develop. Therefore, organizations need to analyze and understand the external environment in order to recognize opportunities that can be utilized and anticipate potential threats. Through a comprehensive analysis, organizations can formul...
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Faktor Faktor yang Mempengaruhi Tingkat Permintaan Selain Harga di Pasar Induk Sangatta Utara
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 1
(2024)
This research aims to find out what factors can influence the level of demand other than price in the North Sangatta main market. This type of research is field research, with a qualitative descriptive approach. The data collection techniques used in this research are interviews, observation and documentation. The data analysis used in this research is qualitative descriptive, through several stages, the first stage is data reduction, the second stage is data presentation, and the final stage is...
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Implementasi Kebijakan Global Governance Pasca Pandemi Covid-19 dalam Pemulihan Ekonomi di Indonesia
Desentralisasi : Jurnal Hukum, Kebijakan Publik, dan Pemerintahan
Vol 1
, No 4
(2024)
The research carried out aims to understand the implementation of Indonesia's Global Governance Policy after the pandemic based on Global Governance. After the Covid-19 pandemic, Indonesia faces a big challenge in the context of global governance. The policies taken aim to restore the economy, improve public health, and strengthen international cooperation. Data is collected through library surveys without the need for field surveys, but with data from books and periodical publications. Based on...
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Pengaruh Diversifikasi Produk, Daya Tarik Wisata dan Harga Tiket terhadap Minat Kunjung Ulang Wisatawan
Jurnal Pariwisata Indonesia
Vol 1
, No 2
(2024)
This study aims to determine the effect of product diversification, tourist attraction and ticket prices on tourist re-visit interest in Kampung Coklat Blitar educational tourism (quantitative study on Balitar Islamic University students). The research method used was a survey with a quantitative research approach. The sampling technique used was purposive sampling. Data collection was carried out by distributing questionnaires to Balitar Islamic University students as respondents who had visite...
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Analisis Kinerja Karyawan Pada Pengadilan Agama Jakarta Timur Menggunakan Metode Balanced Score Card (BSC)
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 2
(2024)
This study aims to analyze performance in the East Jakarta Religious Court using this research method in the Balanced Score Card is a descriptive research that aims to clearly describe the analysis of employee performance through the analysis of growth and learning perspectives, customer perspective analysis, financial perspective analysis and internal business perspective analysis. The results of the research on the performance of employees of the East Jakarta Religious Court with the Balanced...
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Pengaruh Lama Usaha, Tenaga Kerja Dan Bahan Baku Terhadap Pendapatan Pengrajin Alu Kayu Di Dusun Bangsri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 1
, No 4
(2023)
At present, economic needs in the era of globalization are growing so that the economic sector changes rapidly. Therefore the title of the research in this thesis is "The Influence of Length of Business, Labor and Raw Materials on the Income of Alu Wood Craftsmen in Bangsri Hamlet". The research method used is quantitative research methods. The population used was all wood pestle craftsmen in Bangsri Hamlet with a total sample of 50 respondents and the sampling technique used random sampling. Da...
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Studi Kajian Alasan Masyarakat Memilih Bolu Meranti Sebagai Oleh-Oleh Medan
Humairah, Alifah
; Br Barus, Novita Putri Ramadhani
; Jannah, Ayu Roudhatul
; Satria, Wisnu
; Rangkuty, Dewi Mahrani
CiDEA Journal
Vol 1
, No 2
(2023)
Meranti sponge cake culinary, started by an ordinary housewife who has a hobby of making cakes so that it is liked by family and even neighbours, eventually became a small business flooded with orders from neighbours. Bolu gulung Meranti is growing rapidly and has even become one of the typical souvenirs of Medan. Product attractiveness is everything that traders/sellers can offer to be noticed, requested, sought after, purchased, consumed by the market as a fulfilment of market needs or desires...
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