Klaim Artikel Anda
Verifikasi kepemilikan artikel akademik
Apakah artikel-artikel ini milik Anda?
Daftarkan diri Anda sebagai author untuk mengklaim artikel dan dapatkan profil akademik terverifikasi dengan fitur lengkap.
Badge Verifikasi
Profil terverifikasi resmi
Statistik Lengkap
H-index, sitasi, dan metrik
Visibilitas Tinggi
Tampil di direktori author
Kelola Publikasi
Dashboard artikel terpadu
Langkah-langkah Klaim Artikel:
- 1. Daftar akun author dengan email akademik Anda
- 2. Verifikasi email dan lengkapi profil
- 3. Login dan buka menu "Klaim Artikel"
- 4. Cari dan klaim artikel Anda
- 5. Tunggu verifikasi dari admin (1-3 hari kerja)
Menampilkan 1–2 dari 2 artikel
Digital Marketing Strategies in Building Brand Advocacy to Improve Purchase Intention : (Study Case at PT. Nada Promotama)
Devita Chandra Aryn Ayuningtyas
; Novika Candra Astuti
LITERACY : International Scientific Journals of Social, Education, Humanities
Vol 4
, No 2
(2025)
This study investigates how digital marketing strategies affect online brand advocacy, brand loyalty, and purchase intention in the context of a music and event company in Indonesia, PT. Nada Promotama. Using a quantitative explanatory approach, data were collected from 281 respondents through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that digital marketing significantly influences both online brand advocacy and brand l...
Sumber Asli
Google Scholar
DOI
A Proposed User-Generated Content (UGC) Strategy in Influencing Purchase Intention of Family Segment With Mediation of Perceived Usefulness and Perceived Trust
Aisyah Nuralam
; Novika Candra Astuti
LITERACY : International Scientific Journals of Social, Education, Humanities
Vol 4
, No 2
(2025)
In the current era of social media utilisation, User Generated Content (UGC) has become a pivotal factor in influencing consumer behaviour, particularly with regard to purchase intention. The present study investigates the influence of UGC on purchase intention in the family segment, with a specific focus on mothers as primary household decision-makers. Utilising a quantitative approach with 152 respondents fitting the family demographic, the study applies Structural Equation Modeling Partial Le...
Sumber Asli
Google Scholar
DOI