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Pembuatan Logo sebagai Identitas Visual UMKM Nasi Padang Ampera One sebagai Upaya Meningkatkan Daya Tarik Konsumen
Novi Fitri Hermati
; Cahyadi Abdullah Fikri
; Rizki Dwi Maulana
; Ilham Mustafa
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 3
, No 4
(2025)
This study discusses the importance of creating a logo as a visual identity for Micro, Small, and Medium Enterprises (MSMEs) in increasing consumer appeal. A strong visual identity can strengthen brand image and differentiate MSME products from their competitors. Through a graphic design and visual communication approach, the logo is designed based on business characteristics and target market preferences. The results of the study show that a strategically designed logo can increase consumer tru...
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Google Scholar
DOI
Pendampingan Pembuatan Desain Logo untuk Penguatan Citra Usaha Mikro
Novi Fitri Hermati
; Andri Kurnia
; M. Irham Ramadhan
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 2
, No 2
(2025)
Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, especially in job creation and income distribution. Despite this, many MSMEs face challenges in building a strong and professional brand image. One of the efforts to overcome these problems is through assistance in logo design. The logo serves as a visual identity that can strengthen the brand's position in the minds of consumers. This study aims to analyze the effect of logo design assistance on strengt...
Sumber Asli
Google Scholar
DOI
Pendampingan Pembuatan Desain Logo untuk Penguatan Citra Usaha Mikro
Novi Fitri Hermati
; Andri Kurnia
; M. Irham Ramadhan
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 2
, No 2
(2025)
Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, especially in job creation and income distribution. Despite this, many MSMEs face challenges in building a strong and professional brand image. One of the efforts to overcome these problems is through assistance in logo design. The logo serves as a visual identity that can strengthen the brand's position in the minds of consumers. This study aims to analyze the effect of logo design assistance on strengt...
Sumber Asli
Google Scholar
DOI