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Pengaruh Peran Budaya Masyarakat Lokal Terhadap Pemasaran Global
Nisifa Prila Anisa
; Nona Ratu Syifa Putri
; Mohamad Zein Saleh
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 4
(2023)
Companies must recognise the culture of the country where the business is targeted. This is because culture is the main element that is very important and has been attached to the community as the intended consumer, so that it can influence his decision to buy a product or use a service that is not in accordance with his culture. This study aims to find out how the role of local community culture in global marketing. The research method used in this study is literature-based research, which is c...
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Pengaruh Kinerja Karyawan Terhadap Kualitas SDM Dan Organisasi
Nona Ratu Syifa Putri
; Chudri Ariq Zulqarnain
; Muhammad Farhan
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Vol 1
, No 2
(2023)
Employee work has an influence on the quality of human resources and the Organization. This is because if Employee Performance is improved, the quality of their human resources will increase. However, if Employee Performance decreases, it will certainly make the quality of their human resources decrease. As well as stereotypes of theories that have been widespread regarding Employee Performance, namely, Organizations with high levels of performance certainly come from qualified human resources....
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