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Pengaruh Augmented Reality Marketing Terhadap Minat Beli Konsumen Melalui Customer Engagement pada Sephora di Indonesia
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 4
, No 1
(2025)
This study analyzes the influence of Augmented Reality (AR) technology on consumer purchase intention with customer engagement as an intervening variable at Sephora Indonesia. This quantitative research involved 150 respondents who are users of Sephora Virtual Artist, analyzed using Structural Equation Modeling (SEM). The research instrument measures three main variables: Augmented Reality (interactivity, vividness, novelty), Customer Engagement (cognitive, emotional, behavioral), and Purchase I...
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Analisis Kinerja Keuangan pada PT. Indo-Rama Synthetics TBK
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 1
, No 2
(2024)
This research purposed to analyze the financial performance of PT. Indo-Rama Synthetics Tbk. The research was conducted using a quantitative approach with financial reports as a data source to examine financial performance based on profitability ratios, liquidity ratios, activity ratios and solvency ratios. The research examines financial performance starting from 2020 to 2022 with financial reports obtained from the official website of the Indonesia Stock Exchange (BEI). Based on the results of...
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Pengaruh bahasa gaul terhadap remaja kristen masa kini
Jurnal Budi Pekerti Agama Kristen dan Katolik
Vol 2
, No 2
(2024)
The use of slang today is very influential on Christian teenagers, and has a complex impact, depending on the context and how it is used. In Christian circles we need to use language that can be understood and understood. Christian teens may feel the need to use slang to feel more connected to their peers. Language is a part of culture. Slang is typical teenage language, the words are changed in such a way, so that it can only be understood among them, it can be understood by almost all Christia...
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Pendampinan Pengembangan Kawasan Wisata Lembang Karre Penanian, Kecamatan Nanggala Kabupaten Toraja Utara
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 1
, No 5
(2023)
Tourism development in Lembang Karre Penanian, North Toraja Regency is one form of community service activities. PKM was held from February 17, 2021 to February 18, 2021. Activities consist of main activities, village activities, and additional activities. PKM activities aim to provide experience and as a learning process for students to explore village potentials that can be developed by the community. The method of implementing PKM at the location consists of survey activities, and planning ad...
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