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Menampilkan 11–20 dari 29 artikel
The Influence of Marketing Communication Mix on Decisions to Purchase Room Services
Tigor Halomoan Tambunan
; Nidia Wulansari
Nawasena: Jurnal Ilmiah Pariwisata
Vol 3
, No 2
(2024)
Purchasing decisions refer to the process by which consumers make decisions to buy certain products or services after evaluating the various options available. This activity is one of the utilization of promotional activities carried out by a company. Where in the promotion there are forms of promotion that are incorporated in a marketing communication mix. Marketing communication mix is a form of marketing that is done to attract relationships with consumers while still paying attention to comm...
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Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Kepuasan Konsumen KFC Purus Veteran Kota Padang
Tiara Maharani
; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 3
(2024)
The findings of problems related to store atmosphere and service quality on customer satisfaction are the impetus for this research. This study aims to examine how customer satisfaction at KFC Purus Veteran Padang City is influenced by store atmosphere and service quality. Quantitative research is the methodology used. Primary data is the type of data used in this study. The participants in this study were consumers of KFC Purus Veteran Padang City. This study involved a sample size of 97 consum...
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Pengaruh Brand Personality Terhadap Customer Satisfaction Menginap di the Axana Hotel Padang
Addrian Putra Pratama
; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 3
(2024)
This research is motivated by several problems, namely the occupancy rate at The Axana Hotel Padang is not up to target, there is hesitation for guests to stay overnight because of discomfort at The Axana Hotel Padang, the image of The Axana Hotel Padang has not been able to provide trust in guests, customer views towards the Axana Hotel Personality brand which has inadequate service, there are guest complaints regarding guest expectations not being met while staying at The Axana Hotel Padang. T...
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Pengaruh Promosi melalui Media Sosial Instagram dan EWOM terhadap Keputusan Berkunjung di PDIKM Kota Padang Panjang
Dina Amalia Syarif
; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 3
(2024)
This research was motivated by the discovery of problems related to promotion via social media Instagram and electric word of mouth (ewom) on the decision to visit the documentation center. The aim of this research is to find out and describe the influence of promotion via social media Instagram and electric word of mouth (ewom) on the decision to visit the documentation center. The type of research used is quantitative with a causal associative approach. The type of data used in this research i...
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Pengaruh Service Quality dan Price Terhadap Customer Satisfaction Pada Satiga Coffee & Resto Kota Padang
Winda Konita Lutfia
; Nidia Wulansari
Nawasena: Jurnal Ilmiah Pariwisata
Vol 3
, No 1
(2024)
This motivation from research are consumer complaints regarding Quality of Service and Price. The research aim is to describe the Quality of Service and Price impact on Satisfaction of Customer at Satiga Coffee & Resto, Padang City. The population for this research is peoples who have made purchases at Satiga Coffee & Resto, Padang City with a all sample of 330 consumers using techniques of purposive sampling. The technique for collection of data uses a questionnaire through a scale of L...
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Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan Di Hotel BW Luxury Jambi
Nindi Sri Hasanah
; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 2
(2024)
This research was conducted based on the results of the author's observations when carrying out industrial field practice at the BW Luxury Jambi hotel and the background because there is still substandard employee performance which is thought to be due to organizational culture. This study aims to determine the effect of organizational culture (X) on employee performance (Y) at BW Luxury Jambi hotel. This type of research is descriptive quantitative classified as causal associative research with...
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Pengaruh Perceived Value Terhadap Customer Satisfaction Di Pemandian Lubuk Lukum Kota Padang
Astuti Gita Riani
; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 2
(2024)
The research background is a complaints number from visitors and also the uniqueness and attractiveness of the Bathroom. The research purposes is to analyze the influence of perceived value on satisfaction of customer in the bathroom. This research type used is a quantitative method with an associative approach. The population of this study was 1,044 respondents. The research sample are 290 respondents. The way for collection of data is conducted through a questionnaire with a...
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Pengaruh Harga, Store Atmosphere, Dan Kualitas Pelayanan Terhadap Revisit Intention Di Halona X Van Geluk Coffee & Resto
Izhagi Rizkidona
; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 2
(2024)
The subject of this study is the revisit intention at Halona X Van Geluk Coffee & Resto. Pre-research data indicates that the low desire of visitors to return to the place is caused by factors such as price, store atmosphere, and service quality. The aim of this research is to identify the reasons behind these findings. This quantitative descriptive research employs purposive sampling, involving 170 respondents who answered a questionnaire. The questionnaire's validity was tested using a Lik...
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Pengaruh Perceived Value dan Customer Satisfaction Terhadap Revisit Intention di Alinia Farm And Park Resort Dharmasraya
Nanda Amelia
; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 2
(2024)
This research was carried out against the background of the revisit intention phenomenon which is considered to be caused by perceived value and customer satisfaction factors. This research was conducted with the aim of obtaining information and providing a description of the influence of Perceived Value and Customer Satisfaction on Alinia Farm and Park Resort Dharmasraya. The research is classified as a quantitative descriptive type with the technique for determining the sample, namely through...
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Pengaruh Usefulness Dan Ease Of Use Terhadap Online Booking Hotel Intention Di Platform Agoda
Armi Anisa
; Nidia Wulansari
Nawasena: Jurnal Ilmiah Pariwisata
Vol 3
, No 1
(2024)
This research is driven by the researcher's observations concerning online hotel booking intention on the Agoda platform. The development of guest visit rates has experienced a significant decline, with fewer guests opting to check in using the Agoda platform compared to other online travel agents. This is influenced by the perceived lack of usefulness and ease of use on the Agoda website. The objective of this study is to describe and analyze the impact of usefulness and ease of use on online h...
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