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Menampilkan 1–2 dari 2 artikel
Analysis Of the Effect of Brand Image, Packaging, And Digital Marketing on Purchase Decision
I Kadek Jati Negara
; Ni Made Wulandari Kusumadewi
International Journal of Management Science and Entrepreneurship
Vol 2
, No 4
(2025)
This study aims to analyze the effect of brand image, packaging, and digital marketing on consumer purchasing decisions for the Loloh Cem-cem Ibu Kunil product in Penglipuran Tourism Village, Bangli Regency. The background of this research is based on the phenomenon of increasing competition among MSMEs and the importance of effective marketing strategies to enhance purchasing decisions. This study employs a quantitative approach with an associative research type. The research population consist...
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Pengaruh Brand image dan Nutrition label terhadap Keputusan Pembelian dengan Gaya Hidup Sehat Sebagai Variabel Moderasi
Gusti Ayu Sinta Jelantik
; Ni Made Wulandari Kusumadewi
Jurnal MIMBAR ADMINISTRASI
Vol 21
, No 1
(2024)
Consumer purchasing decisions are one of the most crucial aspects for companies, because purchasing decisions can affect revenue, business growth, reputation, competition in the market, operational efficiency, product innovation, and customer loyalty. There are several factors that influence purchasing decisions, including brand image and nutrition label. This study aims to examine the effect of brand image and nutrition label on purchasing decisions with a healthy lifestyle as a moderating vari...
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