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Menampilkan 1–2 dari 2 artikel
The Mediating Role of Brand Trust in the Effect of Service Quality on Brand Loyalty : A Study at PT Bukit Vista Nusantara
I Made Ganes Arta Nugraha
; Ni Made Rastini
International Journal of Management Science and Entrepreneurship
Vol 2
, No 4
(2025)
In the competitive property management industry, a company’s success depends not only on attracting new partners but also on retaining existing ones through strong brand loyalty. PT Bukit Vista Nusantara faces challenges in sustaining partner loyalty, as indicated by the high number of partners terminating their collaboration within a short period. This study aims to analyze the effect of service quality on brand loyalty, with brand trust serving as a mediating variable. A quantitative associati...
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The Effect of Instagram Social Media Attraction, Service Quality, And Brand Image On Repurchase Intention of Po. Gunung Harta Customers
Mohamad Zhidan Izzul Arobi
; Ni Made Rastini
International Journal of Management Science and Business
Vol 2
, No 3
(2025)
Repurchase intention is the consumer’s tendency to purchase a brand or take an action related to the intention of repurchasing a product that has been purchased in the past and to engage in repeated purchases in the future. This study aims to analyze the effect of Instagram social media attraction, service quality, and brand image on repurchase intention. The study used a sample of 100 PO. Gunung Harta customers who had used the company’s services at least twice within one year. The research was...
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