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Menampilkan 1–4 dari 4 artikel
The Role of Brand Awareness in Mediating the Effect of Social Media Marketing on Purchase Intention: A Study on Prospective Consumers of Fore Coffee in Denpasar City
Dewa Kade Anggie Dharma Putra
; Ni Ketut Seminari
International Journal of Management
Vol 2
, No 3
(2025)
The growing coffee production rate in Indonesia reflects an increasing public interest in coffee consumption. Fore Coffee, a local coffee shop, has taken advantage of this trend since 2018. However, strong competition from other coffee shops has placed Fore Coffee in third place in the Top Brand Award rankings for the past two years, indicating the need for more effective marketing strategies to boost purchase intention among potential consumers. This study aims to analyze the role of brand awar...
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The Influence of Brand Ambassador, Brand Awareness on Purchasing Decisions Moderate Brand Image
I Komang Dani Surya Miarta
; Ni Ketut Seminari
International Journal of Economics, Commerce, and Management
Vol 1
, No 4
(2024)
Brand ambassador, as a direct representation of the brand, and brand awareness, the level of consumer awareness of the brand, were identified as potential factors influencing consumer purchasing decisions. The concept of brand image, which reflects the overall image of a brand in consumers' minds, is thought to moderate the relationship between brand ambassadorship, brand awareness, and purchasing decisions. The research method uses a quantitative approach by collecting data through surveys with...
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The Influence of Convenience & Trust on the Decision to Use the QRIS Payment System in Bangli District
Luh Putu Nindia Sastiari
; Ni Ketut Seminari
International Journal of Management
Vol 1
, No 3
(2024)
Technological developments in payment systems that are being encouraged by the government lately involve the emergence of payment instruments known as electronic money (e-money) and virtual money (virtual money). QRIS is a QR code standard for digital payments through server-based electronic money applications, electronic wallets, or mobile banking. This study aims to determine the effect of convenience, trust on usage decisions. The sample in this study used respondents who live in Bangli and a...
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Pengaruh Kualitas Pelayanan, Citra Perusahaan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada PT. Major Sukses Berkah
Renaldi Ridho Nugroho
; Ni Ketut Seminari
Public Service And Governance Journal
Vol 4
, No 1
(2023)
Customer satisfaction is one of the factors or measures of success for any development in a business. The purpose of the study was to analyze the effect of service quality, corporate image and price perception on customer satisfaction at PT. Major Success Blessing. The population in this study are registered clients from 2021, which are 56 clients. The sampling method used in this research is saturated sample. Methods of data collection using a questionnaire. The data analysis technique used mul...
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