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Menampilkan 1–10 dari 11 artikel
Penerapan Konsep STP dalam Manajemen Pemasaran Modern Studi Kasus Apple Inc.
Jurnal Riset Rumpun Ilmu Teknik
Vol 5
, No 1
(2026)
This study aims to describe the implementation of the Segmenting, Targeting, and Positioning (STP) concept in Apple Inc.’s marketing strategy and to assess students’ perceptions as young consumers of Apple products. A descriptive qualitative approach was applied through a literature review supported by an online survey involving 30 students who use Apple products. Data were analyzed descriptively to relate Apple’s STP strategy to respondent preferences and satisfaction levels. The results indica...
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Implementasi Balanced Scorecard sebagai Alat Evaluasi Kinerja Strategis dalam Era Transformasi Digital
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study aims to analyze the implementation of the Balanced Scorecard (BSC) as a strategic performance evaluation tool in the era of digital transformation. Using a descriptive qualitative approach within the social constructivist paradigm, data were collected through in-depth interviews, non-participant observation, and document analysis in three organizations undergoing digitalization. Thematic analysis (Braun & Clarke, 2006) identified four main themes in the application of the BSC: dig...
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Sosialisasi Strategi Peningkatan Kepatuhan Pembayaran Pajak dan Retribusi Daerah pada Badan Pendapatan Daerah Provinsi Sulawesi Tenggara
Nasrullah Dali
; Emilia Nurdin
; Tuti Dharmawati
; Sulvariany Tamburaka
; Hasnidar Hasnidar
; Andi Muhammad Fuad Ramadhan
; Si Made Ngurah Purnaman
; Taufan Sufatriansa Awal
; La Ode Muhammad Arfan Samrin
; Dzulfikri Azis Muthalib
Jurnal Pengabdian Masyarakat
Vol 2
, No 4
(2025)
Compliance with local tax and retribution payments plays a crucial role in increasing Regional Own-Source Revenue (PAD). However, low fiscal literacy and limited effectiveness of existing socialization programs remain major obstacles to achieving optimal revenue targets. This community service program aims to enhance the knowledge and capacity of officers at the Regional Revenue Agency (Bapenda) of Southeast Sulawesi Province in implementing more effective, persuasive, and adaptive socialization...
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Sosialisasi Strategi Peningkatan Kepatuhan Pembayaran Pajak dan Retribusi Daerah pada Badan Pendapatan Daerah Provinsi Sulawesi Tenggara
Nasrullah Dali
; Emilia Nurdin
; Tuti Dharmawati
; Sulvariany Tamburaka
; Hasnidar Hasnidar
; Andi Muhammad Fuad Ramadhan
; Si Made Ngurah Purnaman
; Taufan Sufatriansa Awal
; La Ode Muhammad Arfan Samrin
; Dzulfikri Azis Muthalib
Jurnal Pengabdian Masyarakat
Vol 2
, No 4
(2025)
Compliance with local tax and retribution payments plays a crucial role in increasing Regional Own-Source Revenue (PAD). However, low fiscal literacy and limited effectiveness of existing socialization programs remain major obstacles to achieving optimal revenue targets. This community service program aims to enhance the knowledge and capacity of officers at the Regional Revenue Agency (Bapenda) of Southeast Sulawesi Province in implementing more effective, persuasive, and adaptive socialization...
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Penguatan Kapasitas Usaha Mikro Kecil dan Menengah Bengkel Otomotif melalui Pelatihan Sistem Starter Berbasis Mikrokontroler
Dwi Jatmoko
; Widiyatmoko Widiyatmoko
; Muhammad Rizky Fadilah
; Piyan Prasetiawan
; Bekti Wulandari
; Hamid Nasrullah
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 3
, No 5
(2025)
This community service program aims to strengthen the competence of automotive workshop MSMEs in mastering microcontroller-based starter system technology, enabling them to adapt to the era of vehicle digitalization. The program was carried out through several stages: identification of training needs, delivery of basic theory on microcontrollers and starter systems, practical sessions in module assembly and programming, followed by mentoring and evaluation. The results of the evaluation showed a...
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The Impact of E-commerce on Consumer Behavior: An Empirical Study on Gen Z at STIE Cendekia Bojonegoro
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 1
, No 2
(2024)
The development of e-commerce has significantly transformed consumer behavior, particularly among Generation Z. This study examines the impact of e-commerce on the consumptive behavior of Gen Z students at STIE Cendekia Bojonegoro, Indonesia. E-commerce platforms offer easy access, a wide range of products, and various promotional features that influence consumer purchasing decisions. Using a quantitative approach with a survey design, this study investigates how promotions, social media, and ot...
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Transformasi Lingkungan: Inisiatif Bank Sampah Ngudi Lestari di Kelurahan Tinjomoyo, Kota Semarang
Davin Yusuf Nasrullah
; Muhammad Rafli Al Hafidz
; Faqih Ilhamsyah
; Devina Meisyarani
; Hilyatul Karimah Azzahra
; Leni Khasanatul Farikhah
; Ajeng Putri Salokha
; Nailah Mardhiyah
; Fuji Astutik
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 1
, No 4
(2024)
The Ngudi Lestari Waste Bank program, located in Tinjomoyo Village, Banyumanik Subdistrict, Semarang City, is an innovative effort to address the increasingly pressing waste problem in urban environments. This waste bank serves as a center for waste collection, sorting, and processing, transforming waste into economically valuable resources and educating the community on the importance of recycling and waste management.This research used a qualitative approach with a case study method to evaluat...
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Existence of Values of Pakkio Bunting in Micro-Structure in A Review of Van Dijk’scritical Discourse Analysis
International Journal of Educational Development
Vol 1
, No 4
(2024)
The type of research is descriptive-qualitative that describing how existence of values of Pakkio Bunting in oral literature of Makassar.The instrument of research is researcher as key instrument. Researchers try to interpret carefully through experience as native speakers. Data analysis technique is conducted through 3 (three) cycles namely data collection, data reduction, and drawing conclusions and verification. Van Dijk’s theory as an analytical tool with grand theory of hermeneutics as an a...
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Pengaruh Pajak Bumi Bangunan, Bea Perolehan Hak Atas Tanah Dan Bangunan Terhadap Pendapatan Asli Daerah Kabupaten Sumenep
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 2
(2024)
In this era of globalization, economic growth is increasingly rapid. As an effort to improve people's welfare based on justice and prosperity which are the goals of national development, the Indonesian economy will also be followed by policies in the tax sector. 1. Based on the background of the problem above, the problem can be formulated as follows: Does PBB and BPHTB revenue have an effect on PAD in Sumenep Regency? 2. Does PBB revenue have a significant effect on PAD in Sumenep Regency? 3. D...
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Social Media Marketing In Developing Lazisnu Products
The International Conference on Education, Social Sciences and Technology
Vol 1
, No 2
(2022)
In order to address a number of issues, this study attempts to determine the most effective marketing techniques for Lazisnu items, particularly when it comes to social media marketing. Field observation techniques and a qualitative approach with a scientific foundation were used in this study to interpret the occurrences that were observed. The study's findings indicate that the internal and external variables of the research object have an impact on marketing strategy efforts. The existence of...
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