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Strategi Pemasaran dalam Meningkatkan Minat Konsumen di Catering Lapak Ning Icha
Rizki Wulandari
; Naily El Muna
; Ashlihah Ashlihah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 3
, No 3
(2026)
This study aims to analyze the marketing strategy implemented by Catering Lapak Ning Icha to increase consumer purchase intention. The background of this research is the intense competition in the culinary MSME sector, particularly catering services, which demands effective and sustainable marketing strategies. A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, observations, and documentation involving the business owner (represented by...
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E-Commerce Sarana Pembentukan Loyalitas: Studi Kasus Gofood di Jombang
Irkhamilatul Faizah
; Naily El Muna
; Ashlihah Ashlihah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 3
, No 3
(2026)
This study aims to understand the role of E-Commerce in building customer loyalty, explain the process of loyalty formation, and assess how customers perceive service quality in relation to loyalty, using the GoFood service in Jombang as a case study. The rapid growth of online food delivery services has intensified competition, making customer loyalty a critical factor for sustainability. Employing a qualitative case study approach, data were collected through in-depth interviews with 30 GoFood...
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Dinamika Persepsi Nasabah Pembiayaan UMKM di BMT NU Kantor Wilayah Ngoro terhadap Keberlanjutan Usaha
Elsa Setya Putri
; Naily El Muna
; Ashlihah Ashlihah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 3
, No 3
(2026)
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economy, yet limited access to capital remains a major obstacle. Sharia financing from Islamic microfinance institutions is expected to support MSME business sustainability. This study aims to analyze MSME customers' perceptions of sharia financing, identify the internal and external factors influencing these perceptions, and examine the dynamics of perception changes after receiving multiple financing facilities. This resea...
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