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Menampilkan 1–2 dari 2 artikel
The Influence Of Personal Branding and Value Cration On Business Performance Of UMKM Noodles in Bekasi City
Muthi Kamila
; Novita Indriyani
; Syahyono Syahyono
; Muhammad Akmal Rasyid
; Mukhammad Nadzim
International Journal of Economics and Accounting
Vol 2
, No 1
(2024)
The purpose of this research is to study how personal branding and value creation impact the business performance of noodle SMEs in Bekasi City. This study uses a quantitative method by collecting data from a number of MSME actors in the area through questionnaires. According to the research, personal branding and value creation have a significant impact on the company's performance level. Strong personal branding can enhance the company's reputation, while value creation serves to provide addit...
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Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian pada E-Commerce Lazada Indonesia
Siti Anisa Oktaviani
; Lisa Dwinar
; Nurul Fadilah Lola Santika
; Siti Hafsiah
; Muthi Kamila
; Muhammad Nadzim
; Indah Nur Aliza
; Kurniawati Mulyanti
Jurnal Pajak dan Analisis Ekonomi Syariah
Vol 1
, No 1
(2024)
This research was conducted with the aim of finding out the influence of promotions and Brand Image on purchasing decisions in Lazada Indonesia e-commerce. The method in this research uses a quantitative method, which means a research process that uses numbers as a tool to analyze Lazada Indonesia purchasing decisions. The type of research in this research uses verification research, namely research that explains cause and effect relationships. The population in this research is all consumers wh...
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