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Analisis Keputusan Pembelian Konsumen saat Live Shopping pada Platform TikTok Produk Fashion
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 2
, No 2
(2025)
The strengthening of the digital ecosystem has changed the way people make purchasing decisions. This study aims to analyze consumer purchasing decisions in live shopping on the TikTok platform for fashion products. The study was conducted using a descriptive qualitative approach. The research data was sourced from digital searches and observations. The results of the study indicate that consumer purchasing decisions in live shopping on TikTok are influenced by several key factors, namely seller...
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Analisis Kebijakan Moneter Terhadap Daya Beli Masyarakat
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 3
, No 2
(2025)
This study aims to analyze the impact of monetary policy on the purchasing power of society in Indonesia. Using a qualitative approach and secondary data from various official reports, this research examines the mechanism of monetary policy in controlling inflation and maintaining price stability, as well as its effect on the public’s ability to meet consumption needs. The results indicate that effective monetary policy can maintain price stability and preserve purchasing power, despite challeng...
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Pelestarian Sejarah Lokal melalui Optimalisasi Fungsi Koleksi Museum : Pengabdian Masyarakat di Museum Sang Nila Utama
Bunari Bunari
; Rizki Ananda H
; Yusninar Br. S
; Muhammad Rafif
; Asaroh Delawati
; Vini Agustine
Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan
Vol 2
, No 1
(2025)
Museums have an important role in preserving human and natural cultural heritage, with the main task of collecting, maintaining, securing and displaying collections for educational and research purposes. The Sang Nila Utama Museum in Pekanbaru is an example of a museum that focuses on pre serving Riau Malay culture, functioning as a storage place for artifacts as well as a center for learning local history. The use of this museum in the learning process has been proven to increase public underst...
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Strategi Pendampingan Usaha Mikro Kecil Minuman Milshake BIIMILK Melalui Media Sosial
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 2
, No 6
(2024)
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly as job providers and drivers of local economic growth. However, the main challenges faced by MSMEs include limited market access, business management, and marketing strategies. This study aims to explore the mentoring strategy of the milkshake beverage MSME BIIMILK through social media, with a focus on optimizing digital marketing. The methods used include observation, strategy development, an...
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