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Menampilkan 1–2 dari 2 artikel
Taste And Promotion On Purchasing Decisions For Chocolaka Drink Products
Ulfi Aurelia
; Andry Stepahnie Titing
; Muhamad Stiadi
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 6
(2023)
The primary aim of this research is two-fold: firstly, to investigate the influence of taste on consumer purchasing behaviour of chocolaka drink products in Kolaka Regency; and secondly, to evaluate the impact of promotional activities on consumer purchasing behaviour of chocolaka drink goods in Kolaka Regency. The present study utilises a quantitative research technique, employing a range of data collection methods such as literature review, observation, and distribution of questionnaires. The...
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Perceived Brand Value And Consumer Involvement On Brand Loyalty
Ismanto Ismanto
; Muhamad Stiadi
; Ulfasari Sukardi
Jurnal Manajemen dan Ekonomi Bisnis
Vol 3
, No 4
(2023)
This study aims to find out: (1) The Effect of Perceived Brand Value on Brand Loyalty in Suzuki Brand Motorcycle Users in Kolaka Regency. (2) The influence of Consumer Involvement on increasing Brand loyalty for Suzuki Brand Motorcycle Users in Kolaka Regency. This study adopts a quantitative methodology; to collect data, it makes use of observation, literature review, and questionnaire distribution. All riders of Suzuki Brand Motorcycles in Kolaka Regency make up the study's population. whereas...
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