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Pengaruh Job Description terhadap Kinerja Pegawai pada Kantor Dinas Kependudukan dan Catatan Sipil Kabupaten Sumenep
Dina Kurniawati
; Astri Furqani
; Moh. Kurdi
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 4
(2025)
study aims to analyze the influence of job description on employee performance at the Sumenep Regency Population and Civil Registration Office. The background of this research is based on the importance of clarity of job descriptions in supporting the optimal performance of employees, especially in public service agencies that deal directly with the community. This study uses a quantitative approach with the Partial Least Square (PLS) data analysis technique through the help of Smart PLS 2.0 M3...
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Peran Manajemen Pengetahuan dan Keterampilan terhadap Inovasi Produk pada Empu Keris di Kabupaten Sumenep
Moh. Kurdi
; Unsul Abrar
; Syaiful Anwar
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 4
(2025)
The making of kris in Sumenep Regency is a cultural heritage that is not only firmly rooted in historical values, but also faces modern challenges in the form of changing consumer preferences. This study aims to analyze the influence of knowledge and skill management on product innovation by keris masters. Using quantitative methods through regression analysis, the study found that skills had a significant positive influence on product innovation, while knowledge management showed a significant...
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Pengaruh Digital Marketing dan E-Wom (Elektronic Word of Mouth) terhadap Keputusan Pembelian di Shopee
Roni Iskandar
; Moh. Kurdi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Vol 1
, No 2
(2024)
This research aims to investigate the influence of digital marketing and e-Wom (electronic word-of-mouth) on purchasing decisions on the Shopee e-commerce platform. The online survey method was used to collect data from 115 respondents who were active Shopee users. The results of multiple linear regression analysis show that digital marketing and e-Wom have a positive and significant influence on purchasing decisions at Shopee. These findings show the importance of effective digital marketing st...
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