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Brand ambassador, Distribusi, dan Sertifikasi Halal dalam Membangun Ekuitas Merek dan Keputusan Pembelian Kosmetik
Darmawan, Didit
; Mochammad Gilang Ramadhan
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Vol 5
, No 2
(2026)
. This literature study aims to analyze the contribution of brand ambassadors to brand equity through the meaning transfer process from public figures to cosmetic products and the reinforcing role of distribution and halal certification in purchase decisions. The method used is qualitative library research with a thematic synthesis approach following systematic literature review procedures. The results indicate that brand ambassadors contribute to brand equity through a three-stage meaning trans...
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Pemberdayaan UMKM dalam Mengoptimalkan Sosial Media untuk Memasarkan Produk
Jahroni Jahroni
; Mochammad Gilang Ramadhan
; Jawahirul Maknuun
Jurnal Pengabdian Masyarakat
Vol 2
, No 2
(2025)
Community service activities (PKM) located in Kempreng Rt26Rw 02, Tanjungsari village, Taman District, Sidoarjo Regency. This community service activity (PKM) aims to empower MSMEs in optimizing social media to market products, then provide direction so that MSME actors have and optimize social media accounts for business or can use them effectively and efficiently. This activity is expected to provide understanding and the ability of MSME actors in Bakar Rama and Seblak julid in using social me...
Sumber Asli
Google Scholar
DOI
Pemberdayaan UMKM dalam Mengoptimalkan Sosial Media untuk Memasarkan Produk
Jahroni Jahroni
; Mochammad Gilang Ramadhan
; Jawahirul Maknuun
Jurnal Pengabdian Masyarakat
Vol 2
, No 2
(2025)
Community service activities (PKM) located in Kempreng Rt26Rw 02, Tanjungsari village, Taman District, Sidoarjo Regency. This community service activity (PKM) aims to empower MSMEs in optimizing social media to market products, then provide direction so that MSME actors have and optimize social media accounts for business or can use them effectively and efficiently. This activity is expected to provide understanding and the ability of MSME actors in Bakar Rama and Seblak julid in using social me...
Sumber Asli
Google Scholar
DOI