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Penerapan Strategi dan Rencana Pemasaran di Sektor Publik: Tinjauan Kontemporer terhadap Efektivitas Implementasi dan Relevansi Kontekstual
Lusia Lestina Halawa
; Mira Sukma
; Evlin Limbong
; Wahjoe Pangestoeti
Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Vol 3
, No 1
(2026)
The transformation of public governance has encouraged a paradigm shift in public service delivery, from an administrative and procedure-oriented approach toward a citizen-centered and value-based model. In this context, public sector marketing has emerged as a strategic instrument to enhance service quality, institutional image, public participation, and trust. This study aims to examine the contemporary implementation of marketing strategies and planning in the public sector, with particular a...
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Efisiensi dan Efektivitas Pengelolaan Penerimaan Pajak untuk Pembangunan Ekonomi di Indonesia
Lusia Lestina Halawa
; Mira Sukma
; Evlin Limbong
; Wahjoe Pangestoeti
Kajian Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 2
(2025)
This study aims to analyze the level of efficiency and effectiveness in managing tax revenues in Indonesia and its contribution to national economic development. Taxes are the primary source of state funding and play a crucial role in supporting development programs and welfare distribution. However, there remains a gap between tax potential and realization, indicating the need to evaluate the current tax administration system. This research adopts a descriptive quantitative approach using secon...
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Pengaruh Kebijakan Desentralisasi Fiskal Terhadap Pertumbuhan Ekonomi Daerah di Indonesia dalam Hubungan Pemerintah Pusat dan Daerah Terkait Keuangan Negara
Lusia Lestina Halawa
; Mira Sukma
; Evlin Limbong
; Wahjoe Pangestoeti
Studi Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 1
(2025)
This study aims to analyze the financial relationship between the central and regional governments within the framework of fiscal decentralization and its impact on regional economic growth. The main focus is to evaluate the contribution of the General Allocation Fund (DAU) and the Special Allocation Fund (DAK) to Regional Original Revenue (PAD) and the equitable development between regions. Using a quantitative approach, the data was analyzed to assess how fiscal transfer policies support regio...
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