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Digital Marketing, Social Media Marketing, dan e-WOM untuk UMKM Kota Binjai
Merry Moy Mita
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 4
, No 1
(2026)
The rapid acceleration of the digital economy has positioned Micro, Small, and Medium Enterprises (SMEs) at a strategic crossroads. This study investigates the impact of digital marketing and social media marketing on the performance of SMEs in Binjai, North Sumatra, while exploring the mediating role of Electronic Word of Mouth (e-WOM). Utilizing a quantitative approach with a sample of 182 SME owners, data were analyzed using multiple linear regression and path analysis via SPSS 26. The findin...
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Sosialisasi Penerapan Paket Wisata Budaya Lokal Sebagai Atraksi Wisata Alternatif Di Desa Huta Tinggi Kabupaten Samosir
Sabam Syahputra Manurung
; Merry Moy Mita
; Apriliani Lase
; Chairiza Azmi
; Siti Aisyah
; Angelia Putriana
ARDHI : Jurnal Pengabdian Dalam Negri
Vol 1
, No 6
(2023)
Local cultural tourism in the village has become an increasingly interesting topic in the context of local economic development and preservation of cultural heritage and exotic experiences for tourists. The implementation of this service aims to provide a deeper understanding through socialisation activities in the application of local cultural tour packages as alternative tourist attractions in the Huta Tinggi Tourism village. The method of implementing this service activity is through a one-da...
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Analisis Kepuasan Pasien BPJS Kelas III Terhadap Pelayanan Rawat Inap Di RSU Haji Medan
Merry Moy Mita
Jurnal Ilmiah Serat Acitya
Vol 11
, No 1
(2023)
RSU Haji Medan is one of the hospitals in North Sumatra Province that is still experiencing problems with service quality. Health services for patients at RSU Haji Medan are still facing problems with limited consultation time with doctors, unsatisfactory drug services, inappropriate doctor visit schedules, uncomfortable wards, and nurses who are not friendly to patients. This research is a survey with a quantitative descriptive approach that aims to explain the effect of service quality on inpa...
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STUDI BUDAYA BATAK (Studi Kasus Budaya Batak Melalui Wisata di Tugu Siraja Nabarat, Tugu Manurung, Tugu Siagian, Tugu Sonakmalela, Makam Dr. IL. Nomensen dan Sisimangaradja XII)
Yerniman Gulo
; Merry Moy Mita
JURNAL HUKUM, POLITIK DAN ILMU SOSIAL
Vol 1
, No 3
(2022)
This study reveals how the relationship between the establishment of the monument and the traditional belief system of the Toba Batak people who still believe in the existence of the spirits of their ancestors. The actualization of this belief is manifested in the construction of an ancestral monument which is considered an embodiment of respect for the descendants of the clan that founded it. To reveal these data, in this study the authors used qualitative research. The data in the field were o...
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Pengaruh Rekrutment Pegawai, Pelatihan Karyawan Terhadap Kinerja Karyawan Pada UKM (Studi Kasus Rumah Makan Kebun Pondok Punokawan, Binjai)
Merry Moy Mita
Jurnal Ilmiah Serat Acitya
Vol 11
, No 2
(2022)
The process of finding employees, or what is often called employee recruitment, is an important concern for employers. Recruitment is carried out with the hope of getting employees with the required classification. After the recruitment process is carried out, it is necessary to conduct training for new employees according to their job title. The training was conducted to equip employees to be more creative and able to provide excellent service to visitors. Training is one of the efforts to achi...
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