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Development of an E-Commerce Website to Empower Kampung Lawas Maspati SMEs
Mega Cattleya
; Rizqi Novita Sari
; Yekti Condro Winursito
International Journal of Mechanical, Industrial and Control Systems Engineering
Vol 2
, No 4
(2025)
The rapid advancement of digital technology has significantly influenced how small and medium enterprises (SMEs) connect with consumers. Kampung Lawas Maspati SMEs encounter obstacles in expanding their market due to limited online visibility and reliance on conventional sales approaches. This study aims to develop an e-commerce website that addresses these challenges by focusing on user-centered innovation. Using the Design Thinking method, which includes stages such as empathizing, defining, i...
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Analisis Pengendalian Kualitas Produk Tahu Goreng dengan Metode Statistical Quality Control (SQC)
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Vol 2
, No 5
(2024)
Quality is an important factor for consumers in choosing a product, so maintaining or improving product quality is important for companies to compete and satisfy consumers. Small and Medium Enterprises (SMEs) face challenges in maintaining product quality and therefore require an effective quality control system, one example is Pak Sifa' Fried Tofu UKM in Jombang. By using primary data obtained through interviews and direct observation, Statistical Quality Control (SQC) methods such as check she...
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Strategi Pemasaran Skincare Herbal Sr12 Dengan Pendekatan Marketing Mix Untuk Meningkatkan Jumlah Pelanggan Pt. Xyz
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Vol 2
, No 1
(2024)
XYZ of the many types of promotions that have been carried out so far, it is not yet known to what extent their effectiveness is in increasing the number of customers at PT XYZ. Every business must have a marketing strategy that must be implemented in carrying out its business activities. This research aims to determine marketing strategies using a marketing mix approach consisting of product strategy, promotion strategy, price strategy and sales location strategy. The method used in this resear...
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Analisis Strategi Pemasaran Produk Graha Office Di PT. ABC Menggunakan Analisis SWOT dan Marketing Funnel
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Vol 2
, No 1
(2024)
This research applies Marketing Funnel and SWOT Analysis to the Graha Office marketing strategy at PT ABC. Funnel stages involve Awereness, Consideration, Purchase, Retention, and Advocacy. The analysis data, including query popularity, market stage, clicks, impressions, and product CTR, are taken from Microsoft Excel. The focus of the research was the internal and external factors affecting the marketing of Graha Office. SWOT analysis identified Strengths, Weaknesses, Opportunities, and Threats...
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Analisis Kegiatan Pengadaan Barang Pada Proyek Perbaikan Kereta Api : Studi Kasus : PT. XYZ
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Vol 2
, No 1
(2024)
XYZ is a company engaged in train repair and maintenance services. In the effort to repair trains, procurement of goods is the key to the success of repair activities. Procurement of window glass which was carried out in accordance with the procedures implemented experienced problems due to changes in quantity and price in the agreement that had been made. Through addendum documents, changes to previous agreements can be updated. So that these changes do not hamper goods procurement activities.
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