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Menampilkan 1–3 dari 3 artikel
The Power of Social Media in Driving Political Change: A Case Study on Bangladesh’s Regime Change in 2024
Md. Amran Hossain
; Md Mahady Hasan
; Neel Wasantha
International Journal of Sociology and Law
Vol 2
, No 1
(2025)
Social media is one of the most powerful tools brought into new opportunities not only for the marketing sector but also in the political sector for establishing networks within society, sharing information, and making awareness within the communities. SMN provides an exclusive platform for independent discussion for everybody. The former Prime Minister Sheikh Hasina was the head of the state and ruling the country under her power. The country was run consecutively for 3 terms, nearly 16 years w...
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The Impact on Brand Image Based on the Consumer Perception in Mobile Phone Industry: A Case Study on OPPO Smartphone
Md. Amran Hossain
; Shek Aziz Muhammad Shati
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 1
, No 2
(2024)
The study aims to investigate the impact of brand image and Product Quality Performance of Oppo smartphones. The main objective of the study was to analyze the effect of product quality preference by consumers. This type of research uses a quantitative approach and multiple techniques were used for data analysis in this research. The population of this research is the citizens of Bangladesh who knows and using the smartphone Oppo products. A sample of this research is 150 respondents using the p...
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The Effectiveness of Soft Liquor Product Placement as a Dark Marketing Strategy and Its Influence on Consumer Purchase Intention.
Md. Amran Hossain
; Mendis Sanoj
; Perera Nilantha
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 1
, No 1
(2024)
Product placement is a promotional strategy which can be identified as a purposeful incorporation of product into an influential manner with a use of any other media. However, most of the countries have prohibited advertising soft liquor products via traditional media because of health issues caused by soft liquor products. Thus, the soft liquor manufacturers tended to invest in product placement. This paper reports the findings of how product placement influence on consumer purchases intention...
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