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Menampilkan 1–3 dari 3 artikel
Transformasi Digital UMKM Indonesia : Tantangan dan Strategi Adaptasi di Era Ekonomi Digital
Putri Sandrina Sitompul
; Maya Martiza Sari
; Cecillia Miranda Br Lumban Gaol
; Lokot Muda Harahap
Jurnal Manajemen Bisnis Digital Terkini
Vol 2
, No 2
(2025)
The digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is crucial for enhancing competitiveness and sustainability in the digital economy era. However, MSMEs face significant challenges, including low digital literacy, limited financial resources, uneven digital infrastructure, and insufficient regulatory support. This study aims to analyze these challenges and propose adaptation strategies through a qualitative literature review approach. Data were collected fro...
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Analisis Dampak Endorsment Selebriti Terhadap Minat Beli Skincare Pada Mahasiswa Manajemen Universitas Negeri Medan (UNIMED)
Agustina Nainggolan
; Maya Martiza Sari
; Anita Br Saragih
; Imamul Khaira
; Zulkarnain Siregar
Jurnal Manajemen Bisnis Digital Terkini
Vol 1
, No 3
(2024)
This study aims to determine the effect of Celebrity Endorsement on Skincare Purchase Intention in Management Students of Medan State University (Unimed). The subjects of this study were 30 management students of Medan State University (Unimed). The analysis prerequisite test includes normality test, linearity test and R test. The data analysis technique used is simple linear regression analysis. The results showed that there is a positive and significant relationship between celebrity end...
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Pengaruh Penganggaran Terhadap Profitabilitas UMKM : Studi Kasus Pada Warung Pentol Ndower Solo di Pasar MMTC Medan
Lokot Muda Harahap
; Maya Martiza Sari
; Hasiandra Simanjuntak
; Putri Sandrina Sitompul
; Anita Saragih
Jurnal Manajemen Bisnis Digital Terkini
Vol 1
, No 3
(2024)
This research aims to determine the effect of budgeting on profitability. In this research we will carry out market analysis so that we can find out how much influence company budgeting has on profitability. In this research we used quantitative methods with descriptive and explanatory approaches. The research conducted used the dependent variable of profitability and the independent variable, namely budgeting, to show how much budgeting is related to profitability. The research instrument is: W...
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