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The Impact of Online Reviews and Social Media on Brand Loyalty: Evidence from MS Glow Skincare Consumers in Batam City
Sitoris Wehalo
; Mauli Siagian
International Journal of Economics and Management Sciences
Vol 3
, No 1
(2026)
This study aims to examine the influence of online reviews and the role of social media on brand loyalty toward MS Glow skincare products in Batam City. The population of this research consists of consumers in Batam City who have purchased and used MS Glow skincare products and have been exposed to online reviews and social media content related to the brand. A total of 204 respondents were selected using the Jacob Cohen sampling approach. Data were analyzed using multiple linear regression tech...
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The Influence of Work Discipline, Incentives, and Work Motivation on Employee Performance at PT Citra Mandiri Distribusindo
Jessyca Jessyca
; Mauli Siagian
International Journal of Economics and Management Sciences
Vol 2
, No 3
(2025)
This study aims to analyze the influence of work discipline, incentives, and work motivation on employee performance at PT Citra Mandiri Distribusindo. The background of this research is based on issues such as low employee discipline, unequal incentive distribution, and lack of motivation, which lead to fluctuating employee performance. The research used a descriptive quantitative method with a survey approach, employing questionnaires distributed to all employees except Directors, General Mana...
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