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Menampilkan 1–2 dari 2 artikel
The Role of Self Control in Mediating the Influence of Social Media Advertising Exposure and Digital Financial Literacy on the Consumptive Behavior of Grade XI High School Students in South Kotabumi District, North Lampung Regency
Latifah Asmul Faoziah
; Maimun Sholeh
International Journal of Economics, Management and Accounting
Vol 3
, No 1
(2026)
This study aims to analyze the effect of social media advertising exposure and digital financial literacy on consumptive behavior, with self-control as a mediating variable among 11th grade high school students in Kotabumi Selatan District. This quantitative study involved 267 respondents from five public and private high schools selected using proportional sampling techniques. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Mode...
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The Role of Brand Awareness in the Influence of Digital Marketing Strategy and Brand Image on Consumer Purchasing Decisions at Moringa Coffee and Eatery
Widia Eva Sari
; Maimun Sholeh
International Journal of Economics and Management Sciences
Vol 3
, No 1
(2025)
This study analyzes the influence of Digital Marketing Strategy and Brand Image on consumer purchasing decisions and tests the role of Brand Awareness as a moderating variable at Moringa Coffee and Eatery. Data collection was conducted using a Likert scale questionnaire and processed using SmartPLS 4.0 with a quantitative PLS method approach. The results show that Digital Marketing Strategy and Brand Image have a significant effect on purchasing decisions. However, Brand Awareness does not act a...
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