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Menampilkan 1–3 dari 3 artikel
The Effect of Digital Marketing, E-Commerce, and Entrepreneurship Education (As Moderating Variables) on the Interest in Entrepreneurship Among Students of State Vocational Schools in Malinau Regency
Rahmad Hari Setiyono
; Mahendra Adhi Nugroho
International Journal of Economics, Commerce, and Management
Vol 2
, No 4
(2025)
This study analyzes the influence of Digital Marketing, E-Commerce, and Entrepreneurship Education on the entrepreneurial interest of vocational high school students in Malinau Regency and the moderating role of Entrepreneurship Education. The research method used a quantitative ex post facto approach with PLS-SEM analysis through SmartPLS 4.0 on 261 respondents in grade XII. The results show that Digital Marketing has a positive and significant effect on Entrepreneurial Interest, while E-Commer...
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Fear of Missing Out as a Mediator Between Live Streaming, Twin Dates, and Student Shopping Behavior
Muhammad Furqan
; Mahendra Adhi Nugroho
International Journal of Economics and Management Sciences
Vol 2
, No 3
(2025)
The development of e-commerce and digital technology has changed the consumption patterns of students, especially through live streaming features and twin date events on Shopee. This study aims to analyze the role of Fear of Missing Out (FOMO) in mediating the influence of live streaming and twin-date events on the consumption behavior of students at Yogyakarta State University. A quantitative approach was used with the Structural Equation Modeling (SEM) method based on Partial Least Squares (PL...
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School Digital Transformation: Design and Construction of New Student Admissions Website
Suci Indah Sari
; Mahendra Adhi Nugroho
International Journal of Studies in International Education
Vol 2
, No 3
(2025)
Suwargi Buwana Djati Integrated MA is one of several schools located in Cirebon area. The purpose of this research is to develop a website for the New Learner Information System at Suwargi Buwana Djati Integrated MA. CodeIgniter framework, Visual Studio Code editor, and PhpMyAdmin database management systems are used as tools for the development of information systems . One of the system development methods used is the Waterfall model, which includes analysis , design , implementation , and test...
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