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Menampilkan 1–2 dari 2 artikel
Digitalization on Micro, Small, and Medium Enterprises (MSMEs) : A Systematic Literature Review
International Journal of Economics, Commerce, and Management
Vol 2
, No 1
(2025)
This research explores the impact of digitalization on Micro, Small, and Medium Enterprises (MSMEs) using a systematic literature review (SLR) approach based on the PRISMA method. The data collection process began with the identification of relevant scientific articles using the keywords "digitalization," "MSMEs," and "digital transformation," through leading academic databases, such as Scopus, Google Scholar, and JSTOR. The initial search identified 278 articles, of which 35 met the predetermin...
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The Role of Social Media in Digital Entrepreneurship Growth : Trends and Future Directions
International Journal of Economics, Commerce, and Management
Vol 2
, No 1
(2024)
In today’s era, social media has become a driving force for increasing digital entrepreneurship. Businesses are utilizing social media sites such as Instagram, TikTok, LinkedIn, or even Facebook to brand their companies or products and interact with clients. This is great news for businesses, especially SMEs, to have low-cost access to key markets worldwide. One evident trend is the emergence of social commerce – business-to-consumer commerce without intermediaries, exclusive of other e-commerce...
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