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Efektivitas Pengelolaan QRIS pada Pengguna Baru Bale by BTN Mobile di Bank BTN KCP Ketintang Surabaya
Lidya Dwi Nur Afiqoh
; Lia Nirawati
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 1
(2025)
This study aims to evaluate the QRIS management program for new users of Bale by BTN Mobile at Bank BTN KCP Ketintang, especially in the distribution of Surabaya University student identification cards and customer service. The method applied is descriptive qualitative with data collection through interviews, in-depth observations, and documentation. There are four informant subjects related to this research, namely new customers, business people, customer service, and funding parties of Bank BT...
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Optimalisasi Peran HRD Dalam Meningkatkan Produktivitas Dan Profitabilitas Di PT Sentralsari Primasentosa
Kevira Eris Andini
; Lia Nirawati
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak
Vol 2
, No 1
(2025)
This study aims to analyze the role of Human Resource Development (HRD) in enhancing productivity and profitability at PT Sentralsari Primasentosa. Using a descriptive qualitative approach, data was collected through interviews, observations, and documentation reviews related to the company’s HRD policies and strategies. The results indicate that optimizing the role of HRD through technical training, strengthening interpersonal relationships, effective recruitment, and fostering a productive wor...
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Penerapan Integrated Marketing Communication PT. Telkom Indonesia Regional III dalam Meningkatkan Daya Saing dan Loyalitas Pelanggan
Jovita Rahma Adani
; Lia Nirawati
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 2
, No 1
(2024)
In response to the increasing competition within the telecommunications industry, PT. Telkom Indonesia Regional III faces the challenge of maintaining its competitive advantage and fostering customer loyalty. This study aims to analyze the application of Integrated Marketing Communication (IMC) by PT. Telkom Indonesia Regional III in enhancing the company’s competitiveness while simultaneously strengthening customer loyalty. The research employs a descriptive qualitative approach, utilizing data...
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Strategi Optimalisasi Perdagangan Ekspor Kopi Di Indonesia Melalui Situs Trademap
Hakim Mahdi Zakariya
; Lia Nirawati
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 2
, No 1
(2024)
Export trade of coffee in Indonesia plays a crucial role in the country's economy; however, challenges and dynamics in the global market demand the development of an optimal strategy to enhance the competitiveness of Indonesian coffee products. This research aims to formulate an optimization strategy for coffee export trade by leveraging information provided by the Trademap website. The research method involves analyzing Indonesian coffee export data from the Trademap site, identifying global ma...
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