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Pengaruh Promosi, Kemudahan Berbelanja, dan Kredibilitas terhadap Intensitas Pembelian di TikTok Shop pada Konsumen di Universitas Dinamika Bangsa
Leonardo Leonardo
; Grace Clarissa Angel
; Jessica Bestlimvya Yap
; Calvin Yang
; Yossinomita Yossinomita
Prosiding Seminar Nasional Ilmu Teknik
Vol 2
, No 2
(2025)
This study aims to analyze the influence of promotion, shopping convenience, advertising, recommendation, comment, and credibility factors on purchase intensity in the TikTok Shop platform among Indonesian households. The rapid development of social commerce services requires a deep understanding of factors driving online purchasing decisions, especially among families as primary users. A quantitative approach was employed, utilizing a Likert-scale questionnaire distributed online. The sample co...
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Pengaruh Good Corporate Governance dan Kebijakan Dividen Terhadap Nilai Perusahaan
Leonardo Leonardo
; Sekar Mayangsari
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 2
, No 1
(2024)
The purpose of this research is to examine the impact of good corporate governance and dividend policy on firm value. This research used the sample of consumer goods industry subsector companies which listed in Indonesian Stock Exchange during 2020-2022. The number of companies sampled in this study were 49 companies. Hypothesis in this research are tested by multiple linear regression analytical. Data analysis show that institutional ownership and independent commissioner has positive effect fi...
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