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Menampilkan 1–2 dari 2 artikel
Human Resource Optimization in Digital Marketing: Synergy of Technology and Creativity
Kustiyono Kustiyono
; Abdul Aziz
The International Conference on Education, Social Sciences and Technology
Vol 3
, No 2
(2025)
Optimizing human resources (HR) in digital marketing through the synergy between creativity and technology is an important strategy to create effective and innovative marketing campaigns in the digital era. Creativity plays a crucial role in producing engaging and relevant content, which is able to build an emotional connection with consumers as well as strengthen the brand identity. Meanwhile, technology allows for personalization, data-driven analysis, and efficiency in the implementation of m...
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Unlocking the Potential of Metaverse Technology: A Novel Approach to Enhancing Digital Skills and Collaboration in Virtual Workspaces
Kustiyono Kustiyono
; Asrini Mahdia
; Dedi Muliadi
; Abeda Muhammad Iqbal
International Journal of Management and Digital Sciences
Vol 1
, No 2
(2024)
The integration of metaverse technology in employee training has the potential to significantly enhance digital skills, collaboration, and overall learning outcomes in virtual workspaces. This study explores the effectiveness of metaverse-based training compared to traditional methods, focusing on participant engagement, learning retention, and practical application in immersive virtual environments. The results indicate that metaverse technology leads to increased participant engagement, offeri...
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