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Menampilkan 1–6 dari 6 artikel
Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Produk Pakaian Thrifting di Pasar Senen
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 1
(2025)
The fashion industry continues to grow rapidly, creating new trends that influence people's lifestyles. The thrifting phenomenon at Pasar Senen has become a popular shopping alternative due to its affordable prices and product quality. This study aims to analyze the influence of product quality and price perception on purchasing decisions for thrifted clothing. The research employs an associative quantitative approach involving 96 respondents. The research instrument is a questionnaire tested fo...
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Pengaruh Kebutuhan Konsumen Dan Kualitas Produk Terhadap Preferensi Belanja Pasar Tradisional Pesing Koneng di Jakarta Barat
Jurnal Strategi Bisnis Teknologi
Vol 1
, No 4
(2024)
Traditional markets and supermarkets offer unique shopping experiences. Changes in shopping patternsreflect the complexity of social and economic dynamics. This study aims to understand the impact of consumerneeds and product quality on shopping preferences in the traditional market of Pesing Koneng, West Jakarta,benefiting academics, practitioners, and policymakers. The study employs an associative quantitative approachwith 96 respondents and questionnaires as research instruments. The analysis...
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Pengaruh Pelayanan Dan Kualitas Produk Terhadap Keputusan Pembelian Air Galon Isi Ulang Pada Depot Air Qua di Tegal Alur Jakarta Barat
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 2
, No 3
(2024)
Clean water is a crucial element in the lives of humans and other creatures, ensuring the normal function of the body's organs and optimal health. In the bottled water industry, particularly in refillable bottled water, competition is becoming increasingly fierce. This study focuses on the role of service and product quality in consumer purchasing decisions at Refillable Bottled Water Depots, specifically at Depot Air Qua in Tegal Alur, West Jakarta. The research employs an associative quantitat...
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Analisis Pengaruh Kualitas Produk dan Brand Image terhadap Keputusan Pembelian Minuman Kekinian Haus di Galuh Mas Karawang
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 1
, No 6
(2023)
This research aims to investigate the influence of product quality and brand image on consumer purchasing decisions for contemporary beverage products, Haus! in the Karawang area. The three main problems that are the focus of this research are: consumer preferences that are more inclined towards contemporary beverage products other than Haus!, lack of optimization of promotions for Haus! compared to other competitors, so that the brand image of Haus! not yet well known among the public, and chan...
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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PRODUK 3 SECOND DI JAKARTA BARAT
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 2
, No 2
(2023)
The development of business in the current era is very promising, there are many opportunities and challenges for a company. Companies will compete with each other to be able to meet consumer needs, thus companies must be able to compete with other companies so that they can survive the competition that occurs Along with the times that have entered the Asean Economic Community (AEC), the era of globalization has resulted in many new businesses emerging which can lead to competition figures, quan...
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PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK AEROSTREET: STUDI PADA KONSUMEN AEROSTREET KEDOYA UTARA
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 2
, No 2
(2023)
The rapid development of technology where almost everything is digital has a huge impact in the business world. One example is in the fashion industry, starting from technology that supports the process of making a fashion product, forming a product brand image, to marketing its products because of the flow of information and communication that can reach very widely in an easy and fast way without being limited by space and time through the internet, be it social media, e-commerce, etc. The auth...
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