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Menampilkan 1–2 dari 2 artikel
Digital Transformation in Small and Medium Enterprises (SMES): Challenges and Opportunities in Indonesia
Tegar Ainurrokhim
; Kiskendra Citra Hati
; Naufal Daffa Adibta
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 1
, No 1
(2024)
The rapid pace of digital transformation presents both challenges and opportunities for Small and Medium Enterprises (SMEs) in Indonesia. This paper explores how SMEs are adapting to digital change, highlighting the main barriers and enabling factors affecting their growth. Through qualitative interviews with SME owners across Indonesia, the study uncovers key themes around technological adoption, financial investment, and skill gaps. The findings suggest that while digital adoption can enhance...
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Strategi Inovatif dalam Program Pemulihan Ekonomi: Analisis Kegiatan untuk Meningkatkan Performa Sektor Ekonomi
Elamugi Setyautami
; Kiskendra Citra Hati
; Febri Kurniawan
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 1
, No 3
(2024)
Economic recovery amidst global challenges requires the right strategy and innovation so that the economic sector can recover optimally. This article analyzes various strategies and innovations implemented in activity programs to improve the performance of the economic sector. This study uses a descriptive analytical approach by examining several programs and activities that have been implemented in various countries. The results of the analysis show the importance of adaptation strategies, tech...
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