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Pengaruh Content Marketing Tiktok Dan Konformitas Terhadap Perilaku Konsumtif Dan Keputusan Pembelian Pada Konsumen Akun Tiktok @Deliwafa
Deva Septiana Dewi
; Kholid Murtadlo
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 1
, No 4
(2023)
The purpose of this study was to determine the influence of Tiktok Content Marketing (X1) and Conformity (X2) on Consumptive Behavior (Y1) and Purchase Decisions (Y2). This study uses an explanatory research approach with quantitative methods. The collection of research data is through distributing questionnaires or questionnaires. The population in this study are consumers of the @deliwafa tiktok account. While the sample used was 100 respondents with the purposive sampling method. The da...
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Pengaruh Paylater Dan Hedonic Shopping Motivation Terhadap Impulse Buying Dan Minat Beli Ulang
Windi Eka Wulandari
; Kholid Murtadlo
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 1
, No 4
(2023)
This research was conducted to determine the effect of the paylater and hedonic shopping motivation features on impulse buying and repurchase intention in Generation Z e-commerce Shopee users in Pasuruan Regency. This research was conducted on generation Z in Pasuruan district using the Shopee e-commerce, in 2023. The data collection technique used was a questionnaire which was distributed online via the Google form. The sample used in the study was 114 respondents with a purposive sampling meth...
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Pengaruh Brand Image Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Pembelian Produk Somethinc Di Kabupaten Pasuruan
Yeni Kusuma Ningsih
; Kholid Murtadlo
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 1
, No 5
(2023)
Thel purposel of this papelr is to analyzel: 1) To deltelrminel thel elffelct of Brand Imagel on Purchasing Delcisions in purchasing Somelthing products. 2) To deltelrminel thel elffelct of brand imagel on consumelr satisfaction in purchasing Somelthing products. 3) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Purchasing Delcisions in purchasing Somelthing products. 4) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Consumelr Satisfaction in purchasing Somelthing...
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