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Peran Kepuasan Konsumen dalam Memediasi Pengaruh Kualitas Pelayanan, Prefensi Merek, dan Harga terhadap Repurchase Intention
Lisa Noviatri
; Kasmita Kasmita
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 2
(2024)
This research was motivated by the phenomenon of guest repurchase intention allegedly due to the quality of service, brand preferences, and prices at Warung Nasi Kelok Desa Talogondan. This study aims to analyze the role of satisfaction in mediating the effect of service quality, brand preference, and price on repurchase intention in Warung Nasi Kelok Talogon Village and Padang Pariaman Regency. This type of research is quantitative research with a causal associative approach. The population in...
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Analisis Komunikasi Internal Karyawan di HW Hotel Padang
Hikmah Fitri
; Kasmita Kasmita
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 2
(2024)
This research was motivated by the lack of internal employee communication, resulting in decreased employee performance. This study aims to determine internal communication at HW Hotel Padang. This type of research is descriptive research with quantitative data with survey methods. The population in this study was all employees of HW Hotel Padang, totaling 45 people with a sampling technique using total sampling. The data in this study used primary data and secondary data. The data collection te...
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