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Pengembangan Label Desain Kemasan Susu Kefir Guna Peningkatan Brand Awareness Wow Suke
Haris Setyawan
; Zainudin, Ahmad
; Jogatama Purhita, Edy
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
This study aims to measure the effectiveness of packaging label design and promotional media (brochures) in increasing brand awareness of the WOW SUKE kefir milk and ice cream products. The method used is a Brand Lift Study, conducted through surveys with 53 respondents before and after exposure to the promotional materials. The results show a significant increase in brand awareness, from 21.1% before exposure to 49.1% after, indicating a growth of 132.7%. The brand recall rate reached 98.1%, me...
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Perancangan Video Digital Motion Graphic 2D untuk Promosi Perpustakaan Menggunakan HMDM
Jogatama Purhita, Edy
; Silvi Rahmawati, Auliya
; Hamdanu Budi Nurmana Slamet , Ayyub
; Edy
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 15
, No 1
(2022)
The Boyolali Regional Library is a means of supporting public education organized by the Government of Boyolali Regency, Central Java. It is necessary to design promotional media and library information in order to increase public interest in coming and getting to know the complete library facilities. This research designs multimedia in the form of 2D digital motion graphic video as a promotional media for the Boyolali regional library. The method used is the Holistic Multimedia Development Mode...
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